I figured as an entity somewhere between a rando with a bottling bucket and the CEO of well manicured beverage distribution empire, there was a way to make an impact with my beer. On Friday at my lab we achieved that and we called it Brewmania. I brought in a five gallon keg of #batch27eb chocolate stout, as well as fruitcakes my mother made. After setting up the keg, @meowlene05, @zjcoax (who also brought in their own holiday themed food) and yours truly proceeded from desk to desk offering refreshments and promoting three charitable causes of our respective choosing (mine was supporting victims of the California fires). After pouring a sample of my brew, I mentioned the keg set up in the lunch room and encouraged people to check it out. The instructions attached provided whimsical guidance. Also, Brewmania provided the impetus for the first ever EB label (designed by my wife!). I estimate dozens of people made a charitable donation in one form or another... and even more dug the Brewmania concept. (at Keck School of Medicine of USC) https://www.instagram.com/p/Brg_qJ-gZ4C/?utm_source=ig_tumblr_share&igshid=14s075swyixse