Jun 12, 2012
I recently read an article written by Jill Konrath comparing inside sales to getting a regular dental cleaning, and I wanted to expand on her thoughts a bit. When the majority of us receive our six-month notification that it’s time to go back to the dentist’s office to get our semi-annual cleaning, we immediately try to grasp for excuses and reasons why we can’t make the suggested check-up time. If you’re like me, you might even just throw it out or ignore it, until you get another notification a month or two later… before you know it, you’re six-month semi-annual dental cleaning has turned into a one-year annual check-in (or two-year if you are especially “busy”), and you are still getting harassed by the dental people today.
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