Brewers desperate to home deliver
Leading beer companies United Breweries, Bira, Molson & Coors and Carlsberg, led by industry body All India Brewers’ Association (AIBA), have written fresh letters to chief minsters of eight states this weekend seeking partial resumption of brewing facilities and proposed sale of beer through e-commerce and home delivery platforms including Swiggy, Zomato, Amazon, Grofers and Flipkart.
The letter by AIBA written to state chief ministers has been strategically timed just before they are about to meet the PM of the nation on Monday about the next steps on the lockdown.
In the letter, AIBA suggested state governments issue a separate license to eCommerce platforms for beer delivery. AIBA, a representative body of around 83 beer manufacturers, urged the government to issue these licenses to platforms like Flipkart, Amazon, Grofers, Zomato and Swiggy.
March-June being the peak season for beer sales, Indian brewers are worried that Covid-19 might wipe out their complete sale for the year. Which in turn would also affect the state revenue that is generated due to the sale of alcoholic beverages, much needed in times of the pandemic with disaster relief and healthcare expenditure increasing.
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