Loyalty rewards program - Group FiO
Now rewards many times are really focused, much more on spend. Now you should focus on spend ban, but you should focus probably more on engagement. Why? Because you have to create buzz in today's world, you've got to grab attention to create buzz.
The easiest way is to have your consumers speak for you and generate what we call usergenerated content. Ugc. Now, user generated content can take various forms. It can take forms such as videos, testimonies about a product, product reviews, a story of any sort that would create an excitement about your brand. That kind of engagement is important because number one is authentic.
Number two, it's from a customer, not from the brand. Therefore, it's not about you selling you. It's about someone else positioning your brand and therefore they can become better brand ambassadors. The next topic to focus on is omni channel engagement. You have to have consistency in the Omni channel engagement.
Reason you need consistency is if I go to an online channel and you give me a certain personalization when I go to the store, I'm expecting the same kind of personalization. And if I don't have that personalization, you set yourself up for a disparate experience between the channels that they're accessing you with. So special services can take various forms. One of the most important things in order to generate the special service is to create more data. You can create data from the online experience.
You can also generate data from the store experience and when you combine them together, studies clearly show that a consistent omnichannel experience will increase engagement and customer retention by over 91%. The next topic is instant gratification. Today, with shortlived attention spans, instant gratification is important, for example, a scratch ticket way of doing gamification. So I win something right now. I can beat the queue right now so you can offer rewards.
You can have offers when they look at something so they get an instantaneous win. There are a lot of techniques you can use to build up that instant gratification. So one of the other things you can use is, for example, if I'm a privileged member like Gold or Platinum level member, maybe I have a personalized chat like you. Look at most of the Airlines and hotels. There's special phone numbers.
Why don't you give them a special chat? A chat that you respond to faster on an Ecom site or in a store. You can also engage in giving them video streaming as a service, and a video streaming can be one on one as opposed to one on many, and that allows that consumer to feel that extra special effect and therefore that you care about them. For more information, please visit our website groupfio. Com.
