Betaout, a customer intelligence and marketing automation platform for Ecommerce companies, has identified essential tricks that can help e-tailers maximise sales this holiday season.
According to industry body Internet and Mobile Association of India (IAMAI) and IMRB, the e-commerce industry is growing at an outstanding rate in India and is expected to nearly double to Rs 2 lakh crore in 2016. The festive season is considered to be the most important part of the year for online businesses. While there are festivals throughout the year in India, the October to December time period is widely considered the festive sales period, with major festivals like Dussehra, Diwali and Christmas falling here. Several online retailers have already announced their ‘Great Diwali Sales’, for example. To reap maximum profits during the shopping season, E-retailers need to arm themselves with the best ammunition.