Close triangles for better networking
Old-style networking is about reaching as many people as you can. However, that approach can lead to superficial connections that rarely satisfy either party involved.
A far better approach to networking is to find ways to close triangles. What does this mean? It means introducing people who may normally be in completely different networks, but who can be helpful to each other. You know this because you bridge their separate networks and know each of them. Your act of introducing them creates a "closed triangle" in which there are now direct lines connecting each of the three of you to the other.
In her blog post on triangle closing, Beth Kanter provided an example in which she realized that one of her connections, Vicki Davis, could help another of her connections, Charlene Li. These two women did not know each other. The person they had in common was Beth.
Beth Kanter gave credit for the triangle closing concept to network expert June Holley and then went on to report a refinement to the technique recommended by another noted network expert, Valdis Krebs:
Explaining the value of the triangle you are closing eases the path for these two strangers to get to know each other. They will connect based on their willingness to trust you and your explanation of the value in their potential relationship.
Now in this instance, Beth used Twitter to close a triangle. That made sense since Twitter was where she learned of the need for this particular intro. We've created Broadli as a platform for triangle closing. We're all about introducing people in two different networks to each other so that they can help each other move their personal missions forward. In the process, all three people in the triangle affirm their value of each other and deepen their relationships with each other.
Closing those triangles is key to effective networking.