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POLAROID “NEW ORIGINALS” EVENT
Had the pleasure on producing Polaroid Originals second event for the OneStep 2 camera. Ryan McGinley highlighted 5 emerging photographers: Hunter Abrams, Marcus Branch, Rochelle Brockington, Myles Loftin and Sabrina Santiago showcasing their take on the new OneStep 2 Polaroid.
Photographer: Katherine Mateo
Location: NYC
PYER MOSS AW18 PARIS SHOWROOM
Transformed this diamond in the rough! Cleared out the space, changed lighting fixtures, added custom rails, repainted the space, and covered the store front with the Iconic Pyer Moss logo. Stay tuned for more during NYFW February 10th.
REEBOK SPRING SUMMER 2018 PRESS DAY
Reebok hosted its press day for Spring Summer 2018. Keeping things minimal, sleek, and chic with an all white space garnished by green accents throughout. One of the main attractions consisted of a sneaker cave which featured Reebok sneakers hanging with a mirror base bottom made for the perfect photo-op moment. Reebok guests were also able to get customized Reebok sneakers by artist Jeff King.
Photographer: Katherine Mateo
Location: NYC
SYDNEY REISING CREATIVE SS18 PRESS DAY
Sydney Reising Creative hosted its biannual press day for the Spring Summer 2018 season highlighting all of their clients ranging from Sandy Liang, Gigi Burris, Heron Preston, and many more.
Photographer: Katherine Mateo
Location: NYC
STRANAHAN’S SHERRY CASK WHISKEY LAUNCH DINNER
To celebrate Stranahan’s launch for the Sherry Cask Whiskey, guests were able to enjoy an intimate dinner, where we wanted our guests to feel as they had just left NYC for a second and entered a cabin in Colorado. Did we nail it?
Photographer: Katherine Mateo
Location: NYC
POLAROID 80TH YEAR ANNIVERSARY
We were honored to work on Polaroid’s 80th anniversary celebration along with the release of the new analog OneStep 2 instant camera! During the event our guests were able to take the OneStep 2 for a test run, where the images captured were added to the live photographic installation.
Photographer: Katherine Mateo
Location: NYC
VLONE SS18 RUNWAY SHOW
During Mens Paris Fashion week we were brought on to execute VLONE’s first cut and sew runway show for SS18. With only three weeks to prepare a full production and concept in Paris.
This was all possible with 75'L x 10"H Custom Plexi box, custom framing for 22 columns, upstage wall, back walls, lighting, AV, backstage set-up, sub-floor, carpeting, plastic covering (grey runners for Pre-show protection only). It was not easy but the outcome made it all worth it!
Location: Paris
Photography by Katherine Mateo
BLACK FRAME PRESS DAY EVENT
Beyond8 specializes in branded elements, and makes sure to maintain true to the clients voice and vision throughout the production.
For the Black Frame SS18 press day, guests enjoyed chia pudding, scrambled eggs, or granola parfait appetizers, which were topped with branded Black Frame covers.
In addition, guests were welcomed to enjoy mylar candy wrapped with black roses and a fortune as take away from the Back Frame branded vending machine.
To add a pop of color to the venue, we displayed beautiful flower arrangements around each brand’s presentation.
Location: NYC
