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we're not kids anymore.
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cherry valley forever
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@beyond8blog-blog
PYER MOSS AW18 PARIS SHOWROOM
Transformed this diamond in the rough! Cleared out the space, changed lighting fixtures, added custom rails, repainted the space, and covered the store front with the Iconic Pyer Moss logo. Stay tuned for more during NYFW February 10th.
POLAROID “NEW ORIGINALS” EVENT
Had the pleasure on producing Polaroid Originals second event for the OneStep 2 camera. Ryan McGinley highlighted 5 emerging photographers: Hunter Abrams, Marcus Branch, Rochelle Brockington, Myles Loftin and Sabrina Santiago showcasing their take on the new OneStep 2 Polaroid.
Photographer: Katherine Mateo
Location: NYC
UNIQLO SPRING SUMMER 2018 PRESS PREVIEW
Uniqlo hosted its press preview for the Spring Summer 2018 season, highlighting all of its new styles and collaborations. Guests were able to get an exclusive look of what’s to hit the stores for the upcoming season. The second floor consisted of a very chic lounge area and a series of mannequins styled out to show some of the major SS18 Uniqlo looks.
Photographer: Katherine Mateo
Location: NYC
REEBOK SPRING SUMMER 2018 PRESS DAY
Reebok hosted its press day for Spring Summer 2018. Keeping things minimal, sleek, and chic with an all white space garnished by green accents throughout. One of the main attractions consisted of a sneaker cave which featured Reebok sneakers hanging with a mirror base bottom made for the perfect photo-op moment. Reebok guests were also able to get customized Reebok sneakers by artist Jeff King.
Photographer: Katherine Mateo
Location: NYC
SYDNEY REISING CREATIVE SS18 PRESS DAY
Sydney Reising Creative hosted its biannual press day for the Spring Summer 2018 season highlighting all of their clients ranging from Sandy Liang, Gigi Burris, Heron Preston, and many more.
Photographer: Katherine Mateo
Location: NYC
BLACK FRAME SPRING SUMMER 2018 PRESS DAY
Black Frame hosted its biannual press day for the Spring Summer 2018 season. In the five story Greenwich Lane Town House one can find each floor curated with the newest collections highlighting all of Black Frames clients.
Photographer: Katherine Mateo
Location: Greenwich Lane Town House, NYC
TRUE RELIGION “THE GREAT REVOLT” POP - UP SHOP
We had the pleasure of creating a concept, handling the shops design and execution for the True Religion “The Great Revolt” pop up shop. Minimal space featuring multiple beautiful branded installations, that portray the message of the collection and rebranding of True Religion. The space was filled with a mixture between the outdoors and model industrial fixtures.
Photographer: Katherine Mateo
Location: NYC
STRANAHAN’S SHERRY CASK WHISKEY LAUNCH DINNER
To celebrate Stranahan’s launch for the Sherry Cask Whiskey, guests were able to enjoy an intimate dinner, where we wanted our guests to feel as they had just left NYC for a second and entered a cabin in Colorado. Did we nail it?
Photographer: Katherine Mateo
Location: NYC
POLAROID 80TH YEAR ANNIVERSARY
We were honored to work on Polaroid’s 80th anniversary celebration along with the release of the new analog OneStep 2 instant camera! During the event our guests were able to take the OneStep 2 for a test run, where the images captured were added to the live photographic installation.
Photographer: Katherine Mateo
Location: NYC
GRETA CONSTANTINE SS18 PRESENTATION
Greta Constantine SS18 show was all about 80's glam and high - octaine hues. Partnered by a simplistic set with multiple branded elements from packaging tape, to boxes, and risers.
Photographer: Katherine Mateo
Location: NYC
URBAN ZEN FW17 PRESENTATION
The decor at the Urban Zen show included Haitian ceramics, home goods, and Karan’s new range of Balinese teak furniture, as the girls debut Donna Karan’s new FW17 collection for Urban Zen.
Photographer: Valine Brana
Location: NYC
M65 STUDIO SS18 PRESENTATION
The @m65studio first presentation set up at the @tumblr headquarters, included colored coded vases and a lot of greenery. The simplicity on set was a key component for such a statement collection.
Photographer: Katherine Mateo
Location: Tumblr HQ
NYFW is a week away! Can't wait to show you guys what we are working on!
W HOTELS IN THE HAMPTONS
This summer we had the privilege of working with W Hotels in the Hamptons. Featuring amazing custom branded products such as clear branded beach balls with W Hotels logo, to create an atmosphere unique for our client.
Photography: Katherine Mateo
Location: The Hamptons NY
VLONE SS18 RUNWAY SHOW
During Mens Paris Fashion week we were brought on to execute VLONE’s first cut and sew runway show for SS18. With only three weeks to prepare a full production and concept in Paris.
This was all possible with 75'L x 10"H Custom Plexi box, custom framing for 22 columns, upstage wall, back walls, lighting, AV, backstage set-up, sub-floor, carpeting, plastic covering (grey runners for Pre-show protection only). It was not easy but the outcome made it all worth it!
Location: Paris
Photography by Katherine Mateo
JOSE CUERVO NATIONAL TEQUILA DAY NYC
To bring in National Tequila Day, Jose Cuervo partnered with Beyond8 to transform the Vice Media Lounge into tequila heaven!
Vice employees were able to experience and enjoy Jose Cuervo tequila filled water coolers, accompanied by an assortment of delicious tacos. Happy National Tequila Day!
Location: NYC
Photography by Katherine Mateo
JOSE CUERVO x FENDER
Jose Cuervo x Fender’s collaboration brings the first 100% De Agave made guitar. This event featured video installations all over the venue, showing the process of making such a one of a kind guitar. As special guests, Young The Giant performed, attendees were able to enjoy great music, drinks, and hor d'oeuvres throughout the night.
Location: NYC
Photography by Katherine Mateo