How to split-up Facebook?
Thanks to the current Facebook scandal, we are critically reviewing the impact the company has on our society. And that's happening just in time. Facebook is about to transform from a social media company with indirect influence to an augmented reality company with direct in-your-face influence.
For decades we've been told that we will all be wearing augmented reality glasses in the future. But that future is getting near, because all big tech firms are getting ready for the launch of AR wearables. But besides being a more immersive way to view funny little animating characters, what will it mean if we're wearing a Facebook AR wearableIt will cause Mark Zuckerberg to even further control our perspective on the world. And we have reason to worry about that. We're not happy with the current influence of Facebook on our life, and it might get even worse in the future. The trouble is the black-box that's deciding what we get to see on our new feed and what not. Some configuration options exists, but these are too digital. Switching off is not really an option. We need more ways to configure Facebook to suit our needs and wishes. It's time to consider a split-up of Facebook.
If we want to understand why things appear on our news feeds, we need to be aware of our own meta data too. By monitoring where our own content and data ends up, we can choose if and how we allow any profiling to happen. Perhaps we only decide to keep Facebook for its front-end interface. If we're free to choose components, we can choose to avoid the untraceable Facebook algorithms, demand openness or pick a provider of a Machine Learning service that we trust. If it's such an influential instrument in our life, it makes sense to know exactly which rules are active. But as with human life, there are always exceptions to any rule. If we're able to finetune the rules with our own personalized exceptions, the rule base can become really meaningful.
The need for transparency and freedom to choice is getting more relevant and urgent, because companies like Facebook are going to play a more prominent role in our life. We're already getting used to the smartphone as our personal assistant, guiding us towards appointments, even responsible for arranging some of our activities. But with AR devices this guidance will continue during our activities too. The classic example is dating, which will become highly efficient and effective if we're being mentored throughout a date based on real-time analysis of data coming from connected wearables such as our heartrate sensors or fitness watches. With bulky uncomfortable devices that seems highly unprobable, but some new AR devices have a regular size and look. The big tech companies can't wait for this future of the connected human. They are getting ready and filing numerous patents. There will be a lot of new bussiness opportunities for them, being able to guide the behavior of people. With the help of an AR device, we can do everything ourselves. But what kind of DIY world is that going to be?
Looking at this in a schematic view, it's clear that something is not right. Tech companies using us and our data to be able to control us. It's time for an approach with humans at the centre, and an API to help us to be the one making decisions - and having options to choose from! With a growing ecosystem of life enhancing apps, services and components, we can choose how we want to be guided through the day.
IFTHISTHENI.COM is an initiative that aims to be a hands-on way to explore the approach described earlier. With just a few basic rules, this system will not be comparable to the advanced algorithms of the big influential social media companies, but it's a start. Instead of awaiting what will happen to us, it's better to get started with the creation of alternatives. We've already gotten accustomed to devices and software monitoring us and telling us how we're doing, this system is no different. Not feeling happy? By knowing what makes you happy, you're able to change it by reconfiguring yourself. Get ready for the future: BE YOUR OWN ROBOT!
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