#bhalotalk

[studiobhalo]

Clothing is so accessible today, geographically and financially. It’s at the click of a mouse or a short stroll away in many cases. Because of this, like anything, we may start to take it all for granted. This is something that we make a conscious effort to avoid at Bhalo. We are deeply involved with the processes and practices applied in the manufacture of our garments. We choose to share that story broadly so that people can connect with an item of clothing in a way that is lost for many labels today. With mass demand comes mass pressure to produce hundreds upon thousands of identical garments showing no lingering sign that another human created it. Our garments are consistent in their quality but unique all the same. There are nuances in the fabric that suggest when breaks were taken by our weavers, slight variations in detail when different women have embroidered a garment with their own particular technique and more. Each of these subtle elements contribute to a fingerprint of sorts for each garment. What we hope to build with this is a sense of integrity in each piece that can be seen and felt by the wearer, regardless of whether or not they know the background. More often than not however, garments are produced with special attention to make each piece indiscernible from another and allow the wearer to disconnect from the human element of its value chain. We’ve talked about fast fashion, about the ever-churning industry that gives us an endless supply of new garments from week to week. But what happens once we get those garments home? If we spend little more than pennies on clothing, do we treasure it? Do we take care of it so we can get the most wear from it? Do we respect the hands it passed through on its way to ours? Or maybe we just wear it once or twice because we really only bought it that afternoon for that thing we were going to that night and now it’s served its purpose and we have that bag of stuff we’ve been meaning to drop at the opshop for weeks anyway... Which rings true for you? Possibly a little from column A, and a little from column B, but it is interesting to consider. Is clothing as disposable these days as a chocolate wrapper?

[studiobhalo]

It’s not surprising that a quick comparison between the fashion landscape in the 1950’s and that of the present day would reveal some stark differences, but let’s take time here to look at some specifics offered by Karen Webster (Associate Professor and Deputy Head of the School of Fashion and Textiles at RMIT) at a recent event. In the 1950’s, fashion labels would typically release 2 collections annually. That’s your classic Summer/Spring and Autumn/Winter. The lead times* were long, the manufacture process was slow and considered. The resulting garments were beautiful in aesthetic and in quality. Estimates suggest that families would spend 20% of their income on clothing. Clothing was not a consumable**. It was treasured. If a seam burst, it would be mended. If a button popped or a zipper bulged, they would be rectified at home, by hand. Skip forward a number of decades and today we see labels releasing anywhere from 4 to 18 collections annually, sometimes more. Lead times for some labels are as little as 10 days. That’s 10 days from ideation, to a garment being on the shelf available for purchase. This is a process that once took months. Today estimates suggests that families are only spending 4% of their income on clothing, yet they are purchasing 60% more product than in years gone by. Garments are worn only a few times before falling apart or being discarded or left for the new coveted item that just entered the wardrobe. Often we find clothing is of a low quality in the 21st century. But it’s on trend! It may be idealistic to gaze romantically at practices of an era past, but what about cherry picking the best bits? What about taking a look at what has changed, why it has changed, what the outcomes of those changes really are and then reconsider our approach? Reconsider our approach as an industry producing garments, and our approach as a consumer purchasing garments. Why not spend a bit more and have it last a bit longer? Why not google how to stitch that button or hem that skirt? What do you think? Should we take a leaf from our parents and grandparents? Do we need to look back in order to move forward? * the time between the idea initiation and the completion of a production process **an item intended to be used up and then replaced

[studiobhalo]

We’ve been getting such considered and refreshing responses from all of you over the last two days of #bhalotalk. Thanks for your input and keep it coming! Today’s question refers to progress in ethical and sustainable practices and is often divisive in its responses. Some would argue that a small step in the right direction is the only way to create lasting change. Others feel it’s all or nothing. This sentiment may come from a place of questioning the integrity of labels who spend a great deal of time and money marketing their ethics or their sustainability, rather than applying those funds and time to implementing practices that will actually lessen their social and environmental impact. Let’s use an example we can probably all recognise. This year H&M received the Industry Mover Sustainability Award. In 2014, H&M won a Sustainability Innovations Award for their initiative, ‘Don’t let fashion go to waste’. The company makes efforts toward transparency by publishing sustainability reports, information on water stewardship, chemicals management, suppliers lists and more. This all sounds amazing. It IS amazing… And it’s the truth. But is it the whole truth? Despite all of these positive efforts and actions, H&M still receive a lot of criticism from industry and consumers concerned about the true ethics, and respect for human rights, across their supply chain. According to the Australian Fashion Report (1): • H&M have only directly traced some of their suppliers at input and raw material levels – why not all of them? • On an annual basis, they monitor less than 75% of their suppliers – for a business this large, producing such a mass amount of product, 25% is a huge margin for error and exploitation to occur • While they may seem transparent with their online reports, H&M in fact only partially share their audit reports and corrective action plans – again, why not all of them? • In terms of workers rights, their efforts still leave plenty to be desired. - The brand does not guarantee that workers make a living wage (though they have made a public commitment to rectify this by 2018… so let’s hope they are held accountable to promises made) - Prices paid to suppliers are susceptible to world price fluctuations where many brands will allow a fixed price ensuring consistency for their workers - When child labour is identified in their supply chain and removed, there is minimal ongoing verification that it stays this way - When forced labour is discovered, H&M does not facilitate their workers reintegration into the labour market Christine de Leon, a writer for Ecouterre rightly states that, “H&M is in an interesting position – its very business model is rooted in supply and demand, shareholder interests, and free-market capitalism. Despite its glossy proclamations about corporate social responsibility, the fact remains that H&M is a corporation – one that relies on a system of rapid turnover and low prices” (2) Jasmin Malik Chua opinion is that, “No matter what you think of fast fashion, H&M has at least done its bit to raise sustainability’s profile.” (3) But what do YOU think? Are you a purist? Should it be all or nothing? Does H&M deserve the credit it is receiving when their workers are still being so poorly treated? Or do you think they are innovators? Are they changing the landscape and proving that fast fashion doesn’t have to be ethically or environmentally harmful? Is something better than nothing?

(1) Cremen, C, Nimbalker, G & Wrinkle, H. 2013. The Australian Fashion Report. http://www.baptistworldaid.org.au/assets/Be-Fair-Section/FashionReport.pdf (Accessed 17th March 2015) (2) De Leon, C. 2014. Livia Firth Challenges H&M’s Claims of “Sustainability”. http://www.ecouterre.com/livia-firth-challenges-hms-claims-of-sustainability/ (Accessed 17th March 2015) (3) Chua, J M. 2014. Gap, H&M, Levi’s Named “World’s Most Ethical” Apparel Companies. http://www.ecouterre.com/gap-hm-levis-named-worlds-most-ethical-apparel-companies/ (Accessed 17th March 2015)

[studiobhalo]

Time and fashion are inextricably linked - when you present a new collection you include the year and season, almost like a date stamp of relevancy and newness. It is inescapable even as a socially and ecologically responsible label – even the word ‘sustainability’ implies duration.

So today’s question is a little more personal to us as a label, as it is something that we struggle with as a ‘slow’ business… Adhering to “The Fashion Calendar”.

Now, most people outside of fashion don’t really think about the calendar beyond waiting for a designer’s new collection – and even then many of us don’t even pay attention to that and will simply buy when we are ready to.

Those who follow and purchase from Bhalo will know that we do one to two collections per year. Sometimes we don’t produce a winter collection, due to a number of factors including the nature of our textiles, the (in)ability to travel overseas frequently and other life commitments.

However after a recent discussion with our producers in Bangladesh it has become clear that one collection per year is not quite enough for them, and falls within one of their peak times. It is not only the number of collections we produce, but the due date of them too. If we order within the ‘normal’ timeframes to release a collection when everyone else does, they get overloaded and can’t make the deadline in time (we never push them – the workshop working hours are 9.30am – 6pm and we adhere to this, so if its not ready, its not ready). This results in several ‘dead spots’ throughout the year for our producers when the orders aren’t so plentiful, and ‘rush hour’ periods where they have too much work.

What we do is unconventional and works for us (meaning the designers), but obviously as a fair trade label we are in the process of seriously rethinking our business model in consideration of what works for our production team too.

As a comparison, most large labels do anywhere from 4 – 18 collections per year, with lead times as short as 10 days from ideation to retail!(1) So it’s fantastic to occasionally read about designers bucking the trend. In this article The Business Of Ethical Fashion written by designer Tara St James of label Study NY she discusses the process of challenging fashion timelines and adapting her business to suit both her, her producers, retailers and customers. She states that her “Anti-[fashion]-Calendar”, intends “to release one capsule collection of 3-4 styles per month EVERY month of the year with each capsule being independent of the others, but cohesive in nature, creating a seamless “collection” at the end of the year”.(2)

Sounds ideal! It was really great to read this, as we have wanted to go against traditional timelines for a long time and the idea that it could work is very exciting. Obviously our labels are quite different (particularly in production method) and this exact concept wouldn’t work for us but it is refreshing to hear of a label doing it their way… and it working!

Anyway we’d love to hear what YOU think, either as someone in the industry, a retailer or a customer - or even as someone interested in sustainability but disengaged from ‘fashion’ - would a more random approach to fashion seasons work for you? Or do you love ‘the calendar’?

1 - Global Fashion Symposium, 2015. Melbourne, Australia: RMIT University

2 - St James, Tara. 2013. The Business Of Ethical Fashion, In Industry Features, Not Just A Label. https://www.notjustalabel.com/editorial/business-ethical-fashion (Accessed 16th March 2015)

[studiobhalo]

Fast Fashion is a term popping up all over the place (amiright?). On the flip side, our industry is also seeing a broad brush of terms like Ethical Fashion, Fair Trade, Slow Fashion and more. It can all be a bit hard to follow and for an industry so far reaching and established in its lack of transparency, the excessive use of words and terms like these can sometimes be misleading and down right confusing. So as a first step in our week of #bhalotalk, let’s start by breaking down some of these terms. Now…we COULD write a thesis explaining things as we understand them to be, but we’re not sure it’s our place to do so. Well, not our place alone anyway. We’d much rather hear from you! As readers, followers, crafters in your own right, customers and friends, it’s your definitions, ideas and thoughts on all of this that have such great potential to effect change in an industry that is trying so hard to resist it. On that note, let’s get this conversation started. Below are a few questions to mull over and marinate in. We would LOVE to hear your responses in the comments (or elsewhere with the #bhalotalk), but if you’re feeling a little shy, no worries. Send us a PM, chat with your neighbour, ask your mum/ brother/ partner/ that guy sitting next to you on the train. It doesn’t really matter. These conversations are important, so whether they’re happening on social media, in your home or even as new thoughts in your own mind, they’re indispensible! What IS Fast Fashion anyway? How do you explain it? What IS Ethical Fashion as you understand it to be? What’s the difference between ethical and unethical fashion? Does Fast Fashion = Unethical Fashion? Does Slow Fashion = Ethical Fashion? Let’s get deeper here. Is there a clear line where ethical fashion ends and unethical fashion begins? If so where is that line? And who decides? If not, how do we find our way in this new fashion landscape? If these questions have led you to MORE questions then go ahead and ask us, ask each other, ask that guy… Let’s chat in this space where there are no wrong answers. Hope your weekend was delightful!