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2010 Home Sales Will Reach 100 Billion Purchasing Power
Industry consulting firm recently released report is expected in China
Online shopping industry maintained rapid growth momentum in 2009, the year
Volume growth rate of 200%, more than 40 billion yuan, while in 2010 will exceed 100 billion yuan. Industry insiders estimate that, sooner or later will be transmitted from the traditional home appliance sales channels??
Nearly six months in the planning after the Circuit City on the 13th Taobao Taobao am formally launched, which means that insists Taobao C2C started in the B2C field attempt.
It is reported that already includes beauty brands, including nearly 50 electrical appliance enterprises Taobao entered the city. Taobao president Lu Zhaoxi said, 3C appliances in the field is expanding Taobao first step in the B2C field, the next step will be more mature in the launch of a similar vertical mall
Is the home network share the industry’s rapid development in recent years attracted Taobao. In early 2003 the network was formally involved in the retail area of Jingdong Mall, consecutive five-year growth of over 300%, 2009, four billion yuan in annual sales in 2010 expected to reach 10 billion yuan. The focus on home network, another company purchased the century electrical network, with 2007 sales of less than 10 million yuan, in 2008 to grow to 100 million yuan, while more than 370 million yuan in 2009, three consecutive annual growth rate of more than 300%.
Analysts pointed out that with Jingdong Mall, Century Class Website vertical electrical networks, etc. The difference is that Taobao has great flow and its influence Taobao join, will make home shopping market power more competitive, but the market capacity also rapidly expanding.
Addition century electrical network, Jingdong Mall, 2009 years the emergence of a number of sales of 1 billion yuan of vertical development of home appliance retailers, fast, great Amazon, Taobao and other home appliances sales in overall sales Scale of proportion has greatly improved.
Background as subject to constraints such as logistics and distribution, online shopping business in the past largely focused on Beijing, Shanghai and other big cities, but with the size of online shopping companies are spending in the second and third tier cities set point layout.
Century CEO Zhi-wide electrical network to disclose, “in the existing Beijing, Shanghai, Guangzhou, Changsha and other seven cities, based on our 2010 focus on developing Chengdu, Tianjin market and will be completed within 3 years from the first-tier cities to layout of the capital city. ”
And Jingdong Liu Qiang East Mall Chairman of the Board, told reporters on the China Securities Journal, Jingdong being planned in Beijing, Chengdu and other places to buy land to build logistics center in 2010 in the logistics and back inputs would be very large. Jingdong Mall now has 24 cities across the country opened its own distribution service, providing customers with cash on delivery services, logistics and back office in 2010 as the perfect system to provide cash on delivery of the city will reach 300.
Challenge the traditional home appliance stores
Transmitted from the current home of the ambitious enterprise, it seems that does not mince words will challenge Gome, Suning, and other traditional home appliance sales channels. Comparison of sales, Suning Appliance (002024) for the first three quarters of 2009, 41.5 billion yuan, if the net purchase enterprise-wide sales reached 100 billion yuan, will undoubtedly form the traditional home appliance chain, “streaming.”
One of the most obvious fact is, the net purchase price more affordable. Electrical network as an example to the century, many
Products have set the national minimum retail price of consumer electronics market. If Skyworth 32 in.
32L05HR, last December the United States which offer products in the country to 2,999 yuan, while the electrical network of the century was 2780 yuan offer, if the buy, the minimum offer as long as 2,650 yuan. The price compared to GOME, Suning Appliance Chain lower Jin Yicheng.
With the gradual development of the industry mainstream business, investment in services and background beginning to show results, the consumer’s trust in mainstream business enhancement, also began spending large. According to Century CEO Zhi-wide introduction electrical network, the company sold during the 2009 New Year’s Day only two 52-inch TV sets, while in 2010 New Year’s Day, 65 units were sold for more than 52-inch television, home purchase large amounts of power consumption is gradually increasing.
