Discover Top Posts Tagged with #bigapplejuice

(in Romanian)

#bigapplejuice #advertising #publicitate

ZE GERMANS

These two girls with attitude were my cellmates this week.

Both interns at DDB NY and students at Miami Ad School, they speak Merkel-knows-what all-day-long and work on becoming advertising stars. Viel Glück, Dany und Hannah!

#bigapplejuice #miamiadschool #ddbny #advertising

Yesterday DDB NY held a silent auction for Ronald McDonald Foundation. You could buy really cool works made by employees and agency's friends, but you could also buy time to spend with famous people living in NYC.

I think that's what thanksgiving is all about, giving others a reason to be thankful.

#ddbny #bigapplejuice #thanksgiving

This kind of #madmen agency.

Madison Avenue - Advertising Walk of Fame on the sidewalk in front of DDB.

#mad men #bigapplejuice #madison #advertising

Like a pro

Yesterday I met Matt Eastwood the CCO of DDB NY. He is one of the biggest guys in ad world. This was what I knew before I got in his office.

A smiling guy welcomed me. Matt. He works in this huge office with an amazing view over Madison Avenue, the kind of office every american dreams about. Despite this, he’s still a cool guy really, very appreciated by employees. I could see he’s a man driven by smart ambitions. You can see that in a person, it makes them shine.

Meeting Matt didn’t change my life, but it helped me see things in a more relaxed way. There’s no race other than the one with myself. So fuck it, let's make our own luck and let's live a little!

Everyone told me that I should try and stay in the US, I should find a job, emigrate, leave our horrible country. “You go there and you make it, son! And don’t look back!”

I bounced everyone off.

But you know what? America is really cool and everyone here is really nice. This, coming from the sceptical me.

#bigapplejuice #advertising #ddbny #mad men

SUB CEAȘCĂ

Mitoș Micleușanu

(ceașcă means cup but was also the nickname people gave to Ceaușescu, the Romanian dictator)

#bigapplejuice #Romania

2nd day - Everland

This article is in Romanian, I want to juggle more than my English allows me to.

E 6 jumate. Plec de la biroul DDB. Lumea a cam eliberat pe aici inainte de 6. Am asistat la o prezentare a unei case de productie, ocazie cu care am baut niste vin. Nici urma de whisky sau de accounte cu sani uriasi in acesta agentie de Mad Men. Altfel se potriveste surprinzator de bine tiparului (vezi poza cu alveola).

E frig si vant. Nu prea poti sa mergi random prin New York, e ca la Snake. Dar poti ajunge in locuri random: Rockefeller Plaza (unde e bradul), Tiffany’s (unde e micul dejun), Hershey’s (unde e ciocolata), Times Square, Carnegie Hall (unde e teatrul), Broadway, Fashion Avenue, etc. Strazile, metroul, blocurile si santierele constituie labirintul orizontal. Pe el se ridica labirintul vertical format din lifturi de viteza, birouri si alveole.

E totul simplu. Cutia de lapte se desface daca dezlipesti un colt si apesi in laterale. Cutia de cereale are niste linii trasate pe care daca apesi ti se deschide. Capacul cafelei, lifturile dedicate anumitor etaje, toaletele care nu se murdaresc indiferent cat junk bagi in sistem, toate lucrurile sunt mai complicate pentru a fi mai simple.

Oamenii functioneaza pe acelasi model. Si-au creat sisteme si reguli care le permit sa fie imposibil de criticat, perfecti. O tipa cu trasaturi asiatice apreciaza atentia ospatarului care ne-a pregatit bufetul la proiectie. Ea are OCD si stie ce inseamna ordinea. Tipul de la receptie nu intelege de ce doua tranzactii diferite au acelasi numar. Nu au, de fapt, e doar “his dyslexia”. Aici oamenii nu uita, ci sunt bantuiti de Alzhemier.

Ma intreaba cei de acasa cum e cu baietasii, cu negrii, cum e strada. You’re missing the point. Here people take pride in their minority. Barbati trec lejer tinandu-se de mana. Afro-americanii chiar si atunci cand poarta o uniforma sau un costum o fac altfel, cu cravata bagata in buzunarul de la piept sau un nasture incheiat gresit sau o frizura mai impozanta ca zgarie-norii din jur. Un tip care vindea CD-uri mi-a strigat “hey man, don’t run away from me, smile!” Probabil eram pe sistemul romanesc de mers pe jos direct in jos.

New York e un oras construit in slujba oamenilor. America e in slujba oamenilor. Printre ei si Peter. Mi-a cerut o tigara. I-am oferit un Pepsi, dar a refuzat. A spus ca bea doar apa. E fericit si bea apa, dar habar n-am ce dracu indruga acolo. Cand il intreb daca ii e frig imi spune ca bea doar apa. Cand il intreb de ce e acolo spune “I waz wokaholic and lost ma mind”. O spune de 10 ori, ca si cum asta ii aduce mai multa intelegere de sine. Are nevoie, e frig de iti ingheata mucii.