The Internet Is Not TV
Less than 90 days since our inception, Bigly PR, the little social media PR firm that could, now has more social media engagements than the NY Times, Washington Post, BuzzFeed, Vice, or CBC.
Let me tell you. The reason we are having tremendous success while spending ZERO dollars on advertising is not because we are producing high quality, engaging, thoughtful content. Our content is FULLY mediocre. The difference, and what really is our secret sauce, is the way we think about and engage our audiences. An audience that has been appropriately targeted is FAR more likely to engage with a mediocre post than than an improperly targeted audience is likely to engage with fantastic content. And when an audience bites. When they are engaged. You have to talk to them!
Too often people will use social media as a vessel for sending out the wrong type of content in the wrong way. Social media, and the internet, is NOT TV. It is the worlds biggest tool for discussion. And if you are putting out static content that doesn’t generate discussion, then you are irrelevant. The worst possible thing you can do with a social media page is to create defacto video advertisements for yourself. The internet is not TV. And if it was TV who would want to watch a channel filled with no content except commercials for the channel itself! This is how our small Post-Internet Social Media PR Firm, Bigly PR (first of its kind and number one in the world) managed to beat out EVERY SINGLE LATE NIGHT TV SHOW in terms of social media engagement last week:
If you are struggling to bring find your audience please don’t hesitate to send us an inquiry at [email protected]