I love this post from Blind Five Year Old that breaks down Google's "evil" (or not so evil) plan. Clearly Google is a powerful company. At times, it may even seem omnipresent. And when a company gets that big villainous characterization is almost unavoidable.
When we look at Google's latest initiatives it does appear that the company has its hands in every digital pot imaginable. But as the writer, AJ Kohn, does a great job of explaining, Google's not so evil plan is simply to get people using the Internet more.
"The more time people spend on the Internet the more time they’ll engage in revenue generating activities such as viewing and clicking display ads and performing searches.
The way Google executes on this strategy is to improve speed and accessibility to the Internet. Google wants to shorten the distance between any activity and the Internet."
So simple it's genius.