Nov 24, 2016
Christmas 2016 UK TV Ads...Humbug?
Christmas 2016 UK TV Ads…Humbug?
In the UK, once Halloween and Bonfire Night are out of the way, retailers go into full “Christmas Marketing” mode. Part of that is the release of Christmas TV ads.
Christmas TV Ads have been around since the beginning of TV but, in the UK at least, the “Big Christmas Story Ad” is a relatively recent addition to the festive schedule.
John Lewis launched their first Christmas advert in 2007 and it…
View On WordPress
#annual tradition#Big Christmas Story#big hit#big store#blockbuster battle#Bonfire Night#Christmas advert#Christmas Marketing#christmas tv ads#direct response model#festive advertising#festive schedule#festive TV ads#John Lewis#Mr Meanie#new figures#overall brand advertising#relatively recent addition#Spencer Restructuring#staggering sums#Thoughts About Marks#unexpected source#weekend job