#blockshell

[1stinseo]

It only takes 6 seconds for an accidental spill to ruin everything. Help #LegoSaveTheArctic #BlockShell @GreenPeaceUSA

[bury-white]

The north pole is one of the last pristine places on our planet, and the area #Shell wants to set up shop has the highest density of #polarbear dens in the #Arctic. Let's not drown hibernating bear cubs in #oil yeah? PROTECT THE NORTH POLE THIS HOLIDAY SEASON!! #savethearctic #polarbears #shell #shellno #blockshell #noarcticdrilling #noarcticoil #greenpeacela #greenpeace #drillingisspilling #drillingiskilling #ecowarrior #ecowarriors #northpole #toocute #polarbearcubs

[greenpeaceusa]

LEGO: Help children save the Arctic

Children love the Arctic and they love LEGO too. And now kids are leading the campaign to ask LEGO to break their partnership with Shell - an unethical corporation who are threatening to destroy the beautiful Arctic with oil drilling.

Sign Greenpeace’s petition HERE.

[leanbranding]

Our #BrandoftheDay is @Greenpeace, for using LEGO mini-figs to show how intrepidly they are confronting a corporation that is drilling for oil in the Arctic. #BlockShell #SaveTheArctic #branding #marketing #leanbranding #contentmarketing #socialmediamarketing #brandstory #brandstorytelling #leanstartup #entrepreneurship #creativemarketing #socialmedia #personalbranding

[martinstirling]

Director Martin Stirling on Everything Is Not Awesome

Interview with Canadian current affairs programme The Agenda talking about the attack ad on the LEGO and Shell partnership

[martinstirling]

We talk to Martin Stirling about working on one of the hottest viral videos of the moment - Greenpeace's 'LEGO: Everything is NOT awesome'

Director's Notes

[martinstirling]

EVERYTHING IS NOT AWESOME

A mini anti-commercial I directed to encourage LEGO to sever their ties with oil-giant Shell.

4+ million views