DO WHAT YOU CAN’T: COMPELLING BRAND TAGLINE OF SAMSUNG
Have you ever doubted yourself? Do you feel limited and incapable? Do you only recognize negative in everything? Have you asked yourself once on how will you stop seeing negatives and rather focus on positives? Questions. Out of the blue, these group of men asked me about these questions and I responded with a simple but powerful word “Yes!”
People become interested in a brand that contains appealing, creative, amusing, and inspirational tagline. “Move the way you want,” “Finger lickin’ good,” Betcha can’t eat just one,” “Save money. Live better,” “Just Do It,” and such. These taglines are designed to introduce their brand in a way potential buyers will remember and recognize it easily. Among brand taglines I have seen, the brand tagline of Samsung always amazes me—“Do what you can’t.” Samsung offers excellent products that are worth-investing for. Furthermore, the service are commendable.
“Do what you can’t.” Interesting philosophy, it is. It may not work at all times but this straightforward and captivating motto is a noteworthy message for people to make impossible possible. People know themselves more than others do. However, sometimes, the idea of the logic “I know better” limits oneself. “Oh, declamation contest? No, I can’t. I have stage frights.” “Theater play? Never. I am horrible in acting.” You have already closed the door of opportunity before it benefits you. You have already declined new things without even trying it. Basically, you see things and new adventures as impossible as sun getting cold.
Apart from Samsung’s incomparable products possessing features where you can do what you can’t, the brand also promotes self-esteem. Here are the reasons on how this tagline will help Samsung attract potential buyers:
· Simple but compelling. The four (4) words say thousand meanings.
· Recognizable, it what makes the tagline easy to remember.
· Unique and powerful. The tagline contains word of wisdom.
· Inspirational. The company’s brand connects and builds everlasting relationship to customers.
· Uplifting. Promotes positive message.
Fears and Anxiety make you feel everything is impossible. It manipulate people and make them think they are not capable of doing something that could change one thing. The fears and anxiety in you don’t only fool you from saying you are limited, it also maneuvering your life little by little. Seemingly, these two are hard to overcome as these may are both an effects of a traumatized individual. Slowly, if people do what they can’t, attempt to try new things, and don’t fear mistakes anymore, then, sure enough, they will succeed.
Brands like Samsung don’t only aim to increase their product’s market share but they also aim to strengthen and disseminate promotional messages.
The Samsung and its workers put a lot of efforts to come up with such galvanizing, smart and encouraging brand tagline—needless to say, the brand effortlessly used effective brainstorming techniques and strategies to foster customer loyalty and capture their attention through a motto and/or slogan.
You will really know how Samsung perform successfully when consumers only know good words to them.
