#blurringthelines

[maryfairgrieve]

#blurringthelines #digitalart #horseart Can you tell what breed of horse this is? (at Scotland) https://www.instagram.com/p/Ceo6THutTUF/?igshid=NGJjMDIxMWI=

[lloydleeheite]

Who needs a camera? I’m starting to wonder! About ready to just use this fabulous new phone! Here is an iPhone 11pro image from Jonah’s senior session! He did great and shot at a location i had never been to before! Shot in portrait mode at 1.4. Shot and edited on my iPhone 11pro! Edited in Lightroom, snapseed and Instagram! I’m loving it! #thereallloydlee #iphone11pro #blurringthelines #adventureswiththereallloydlee (at Milford Shipyard Area Historic District) https://www.instagram.com/p/B3nZ-96BADg/?igshid=rtmu95dgkhe6

[rawandtoasted]

When @vogueindia is blurring the lines, let us break the stereotype and blur the line of work and play, fashion and politics, virtual and reality, online and offline, men and women 🎊 #voguemagazine #vogueoctober #blurringthelines #vogueinindia #vogueinternational #fashionwriter #editorial #youareyourhero #beyourself #bloggergoals #rawandtoastedbyjasmin https://www.instagram.com/p/BoyQ5qMF8pW/?utm_source=ig_tumblr_share&igshid=1eigek3s318e

[csoka-keller-blog]

Telepresence. 🔌 #maxmsp #blurringthelines #thematrix (na mieste Stoke Newington)

[qutkcb2062014tutorialgroup9]

New Media and Identity

New media has become increasingly immersed into today’s modern society, breaking down the barriers between our personal and private worlds, unravelling our ideals of privacy and censorship and allowing personification of an online body reflective of our personalities and lifestyles. Whereas in the years prior to the internet’s emergence we had big media companies determining the popularity of product through a slick one sided conversation model, we have radically moved into a changed society with changed values that has given agency to the population. A population who enable cultural value by determining the success of a product via social networking through the structures of comments, likes, shares and page views. Our personal pages on sites such as Facebook, Tumbler and Twitter are direct instruments to this new framework of advertising. Without our direct knowledge our wants to create a personal space as a reflection of self has given privy to fundamental advertising bodies who are able personally target these media users with through the acquired access and the ability to track our interests in a bid create a carefully targeted campaigns based on what they already know: our age, sex, interests and friends.

But that doesn’t go without saying that we are the masters of our own glass houses. In correlation with advertisers and trending media we are active participants. Users of social media pick and choose what content they want to share and discuss with others. They become active members of a virtual community- each member selectively choosing media that acts as the best representation of their thoughts, desires and personality. We are at a constant bid to increase our status and gain the gratification of others and by using an online forum enable a sense of community and response that allows sharing and conversation therein automatically creating user generated content.

The sense of community also places value on and allows strength to voices that may have been previously marginalised or even voiceless. The adaptation of memes, YouTube, hash tagging and the ability to share has bought to life and even made celebrity of particular people and communities. For example, by utilising technology in a basic capacity, if YouTube creationists can gather enough audience attraction to their page corporations will pay for advertising on it, knowing that their product will be seen by a large group of persons on a daily basis. Channel holders can gain instant celebrity as they divulge personal information about themselves which can be similarly compared with the most basic social media users; the only difference being the scale in which our online persona translates publicly and how broad that reach becomes.

Ultimately, users of social media have become their own brand of evolving advertisement. They openly share their thoughts, feelings, likes and dislikes to a virtual community if not only for self-reflection, but to gain gratuity from others and feel a sense of power in the acceptance of a dislodged social network, or an invisible community. Users allow big branding corporations segue to target their various demographics by allowing their personal lives to become an open platform to feed from, in the hopes that their product will gain enough popularity to warrant conversational exchange and word spread online.

REFRENCES:

Bayrn, Nancy K, 2010. Personal connections in the digital age. (pp. 22-45) Cambridge : Polity Press.

  Flew, Terry, 2014. Introduction to New Media (pp. 1-17) South Melbourne: Oxford University Press

  Marwick, Alice E, 2013. Introduction. In Marwick, Alice E, Status update : celebrity, publicity and branding in the digital age, (pp.1 - 19). New Haven, CT: Yale University Press.

    Papacharissi, Zizi, 2010. A Networked Self : Identity, Community, and Culture on Social Network Sites . Accessed May 16, 2014 Available at:

http://reader.eblib.com.au.ezp01.library.qut.edu.au/(S(5knqxlvcrbhl4krx51elupvl))/Reader.aspx?p=574608&o=96&u=A4r8NcPK2MBgCdI4RHcIBQ%3d%3d&t=1394972690&h=7760B3C9820A0F204B3068F2606B0E0F3DF61ECB&s=11564355&ut=245&pg=48&r=img&c=-1&pat=n