The audience for this type of right wing diatribe may be shrinking. This may be wishful thinking, however the article does denote some tectonic shifting in this form of media. Those on the left can only wish. For years, Rush Limbaugh, the father of right wing radio, has led the way for the devolution of rational talk between progressives and conservatives. This is of course an opinion, but if you look at his tenure, one can find overlaps. His firebrand style of talk has helped Republicans gain traction politically, but it has come at a cost to Rush specifically. The sponsor pressure has been intense for quite some time. This shows the strength of organized boycotts. D9forREALChange started from the boycott of VH1’S horrid show Sorority Sisters. Having learned the power of social media boycotts, D9 groups don’t underestimate it. It appears that Rush is gaining this understanding as well. Perhaps he should listen and learn.











