The 20-year-old's death comes as an online backlash against the craze gathers momentum with people rejecting nominations and carrying out random acts of kindness instead. Salesman Bradley Eames posted a video on Facebook as part of the game. Mr Eames' death came a day after Isaac Richardson, 20, collapsed after downing a cocktail consisting of a ''large amount'' of alcoholic drinks at the hostel where he worked in Woolwich, southeast London. They then nominate their friends on social media to repeat the dare. Source: Sky News











