#brand refresh

[maxhpart]

Icon Logo Design and Brand Refresh

(original at left; mine at right)

Earlier this year, I completed a three-part design project, and now I can show you the comparison! Design notes below the cut.

After using a premade logo design for their first two years, the client wanted a customized logo refresh (and a big window decal of it!) to celebrate moving to a new location. Features the client wished to keep included their primary font, the star tarot card inspiration, a floral element, and a feminine hand holding clippers. However, the brief pointed things in fun new directions as well: art deco meets art nouveau, with both hard lines and soft features, to spotlight how the client is a welcoming-to-all, women-owned business in a typically masculine industry. We also altered a few other elements, like changing the card’s number to represent the year of their founding.

The icon logo is included in the symbol logo’s design as one of two tattoos to unite the brand identity with their desired impression. My icon design used the client’s initials and what can be read as the teeth of a comb or clippers, all in a very minimalist style that echoes the other tattoo of a rune.

I revamped the wordmark to properly tie together their logos and website design. It now uses the primary font, as seen in the symbol logo, and the font from their site’s text for the subtitle.

This project got me back into logo design in a more official capacity, and it taught me a lot in the process. As for design elements, I’m particularly proud of my work on the art nouveau whiplashes, since they gave me trouble from start to finish. Thankfully, I think they ended up looking quite satisfying. What a journey!

[dizzydjc]

Framed by Feeling: The New Studio DJC Identity

Every photograph tells a story. Every creative journey evolves. Since the launch of Studio DJC Creative, I have spent a lot of time discovering not just the kind of images I want to create, but the feeling I want people to take away from them. The previous Studio DJC logo represented the beginning of that journey. It was sleek, modern, and an important part of building my identity as a…

Framed by Feeling: The New Studio DJC Identity

[aquabottling]

The Power of Branding Through Custom Label Bottled Water

In today’s competitive business world, every small detail counts when it comes to brand promotion. One of the most creative and refreshing…

[drconnorrobertsonre]

Building Business Momentum: The Growth Flywheel Approach of Dr Connor Robertson

In the competitive world of business acquisitions, very few leaders are able to maintain sustained growth after the ink dries on the deal. Dr Connor Robertson has built a reputation for not just closing transactions but ensuring the businesses he acquires continue to thrive long after the transition period. A recent feature article titled The Growth Flywheel: How Dr Connor Robertson Builds…

Building Business Momentum: The Growth Flywheel Approach of Dr Connor Robertson

[rohit25jangid]

Public Relations Crisis Management Strategies To Protect The Image Of Your Brand

A brand's reputation may be made or ruined in a couple of hours in today's digital-first society. Whether it's a negative social media post, customer backlash, or internal misconduct becoming public, PR crisis management is essential to protecting your brand image. An effective crisis communication management strategy can help your company regain control, rebuild trust, and emerge stronger from difficult situations.

What is Public Relations Crisis Management?

Public relations crisis management refers to the strategic response by a business or organization to a sudden threat to its reputation. These threats can stem from various sources: product failures, executive scandals, cybersecurity breaches, or negative publicity. The goal is to contain damage, communicate clearly, and demonstrate accountability to stakeholders.

Key Crisis Communication Strategies to Protect Your Brand

1. Have a Crisis Communication Plan in Place

Preparedness is critical. Develop a crisis communication plan in advance, including:

A designated crisis response team

Key messaging frameworks

A clear chain of command

Pre-drafted responses for common scenarios

This ensures your team can act quickly and consistently during a crisis.

2. Monitor Media and Social Mentions

Early detection is half the battle. Use social listening tools and media monitoring platforms to track brand mentions. By identifying potential crises early, your team can respond before issues escalate into full-blown public relations disasters.

3. Respond Quickly and Transparently

When a crisis hits, speed and honesty matter. Delayed or vague responses can cause further damage. In your crisis comms strategy, ensure you acknowledge the issue, express empathy, and provide timely updates on actions being taken.

4. Align Internal and External Communication

Make sure your employees, stakeholders, and partners hear the same message. When internal briefings and public pronouncements don't match up, it can cause confusion and distrust. Your crisis communication management strategy should include internal memos and FAQs.

5. Designate a Credible Spokesperson

Your spokesperson should be well-prepared, media-trained, and capable of delivering calm, confident messages. A senior executive who communicates with you in a consistent and caring way shows that your brand is committed to solving problems and being responsible.

6. Evaluate and Learn After the Crisis

Once the situation is under control, review what worked and what didn’t. Update your PR crisis management plan to incorporate new learnings. This ensures your team is even more resilient in the future.

Why Partner with a Professional PR Agency Like Chopielin

Managing a PR crisis in-house can be overwhelming, especially under intense media scrutiny. A dedicated PR agency like Chopielin brings deep expertise in public relations crisis management, offering:

24/7 crisis response support

Reputation repair strategies

Media relations and training

Real-time monitoring and messaging

With the right partner, your brand can navigate even the most challenging crises with confidence.

Conclusion

Crises are inevitable—but being unprepared is not. With a strong crisis communication strategy and professional support from PR experts like Chopielin, your brand can safeguard its reputation and turn adversity into an opportunity for growth. Whether you’re facing a sudden backlash or simply preparing for the future, proactive crisis comms can make all the difference.

[cringepoop]

it appears like youtube is experimenting with a subtle brand refresh. it features a slightly more pink logo

the video scrubber is the same color, but now features a gradient to pink near the end of it

this refresh isn't available to everyone yet

[apcseo]

Rebranding vs. Brand Refresh: Choosing the Right Strategy for Your Business

In this blog post, we will explore the differences between rebranding and brand refresh, and provide insights on how to choose the right strategy for your business.

Understanding the Difference Between Rebranding and Brand Refresh

Rebranding and brand refresh are two strategies that businesses can use to update their brand image, but they have distinct differences. Rebranding involves making significant changes to your brand's identity, including its name, logo, messaging, and overall positioning. It is a complete overhaul of your brand's image and can be a lengthy and complex process.

On the other hand, a brand refresh is a more subtle and less drastic approach. It involves updating certain elements of your brand to give it a fresh look and feel while maintaining its core identity. This could include making minor changes to your logo, typography, color palette, or messaging.

Understanding the difference between rebranding and brand refresh is crucial because it will help you determine the right strategy for your business based on your goals, budget, and the extent of changes you want to make.

Assessing Your Brand's Current Position and Goals

Before deciding whether to rebrand or refresh your brand, it's important to assess your brand's current position and goals. Take a close look at your brand's identity, messaging, and overall perception in the market. Identify any weaknesses or gaps in your brand that need to be addressed.

Consider your business goals and objectives. Are you looking to target a new audience? Do you want to reposition your brand in the market? Understanding your goals will help you determine whether a complete rebrand or a refresh is necessary.

By assessing your brand's current position and goals, you can make an informed decision about the right strategy to choose.

Considering Market Trends and Competitive Landscape

Market trends and the competitive landscape play a significant role in determining whether to rebrand or refresh your brand. Analyze the current market trends and evaluate how your brand is perceived in comparison to your competitors.

If your brand is outdated or no longer resonates with your target audience, a rebrand may be necessary to stay relevant and competitive. On the other hand, if your brand still holds value and recognition but needs a modern update to keep up with the changing market, a brand refresh can suffice.

Considering market trends and the competitive landscape will help you make a strategic decision that aligns with the market dynamics.

Implementing the Chosen Strategy Effectively

Once you have decided on the right strategy for your business, it's crucial to implement it effectively. For a rebrand, this involves a comprehensive plan that addresses all aspects of your brand's image and messaging. It may include redesigning your logo, updating your website, revising your marketing materials, and communicating the changes to your audience.

When refreshing your brand, focus on the specific elements that need updating. Ensure consistency across all touchpoints and communicate the changes to your audience to maintain transparency.

Effective implementation of the chosen strategy is key to successfully updating your brand and achieving your desired goals.

Evaluating the Success of Your Brand Strategy

After rebranding or refreshing your brand, it's essential to evaluate the success of your brand strategy. Monitor key metrics such as brand awareness, customer perception, and sales to determine the impact of the changes.

Collect customer feedback and conduct surveys to gauge their perception of your brand after the updates. This will provide valuable insights into the effectiveness of your chosen strategy.

Regularly evaluate the success of your brand strategy to make any necessary adjustments and ensure that your brand remains relevant and aligned with your business goals.

So Apppl Combine one of leading brand revamping agency helps in distinguishing between a brand refresh and rebranding, crucial for updating brand strategy effectively. We analyse market trends, consumer perception, and competitor strategies to determine the appropriate approach. A brand refresh involves minor adjustments to elements like logos, colours, and messaging to modernize without altering core identity. In contrast, rebranding entails a more substantial overhaul, often due to shifts in target audience or company values. Apppl Combine guide through the process, ensuring alignment with brand objectives, market positioning, and communication strategies. This strategic decision-making by us helps in maintaining brand relevance and competitiveness in evolving markets.

This post was originally published on: Apppl Combine

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Brand refresh

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