May 15
Etihad's latest amenity kits head in the right direction
There is a temptation in aviation to look at amenity kits purely through the lens of the product inside them. Which skincare brand? Which pouch supplier? Which fragrance? Which sleep mist? Yet increasingly, the most interesting airlines are beginning to understand that these smaller touchpoints matter for a far bigger reason. They are not simply giveaways. They are part of the wider ecosystem of…