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@thedesignair
Aircraft Design Innovations: The Shift from Seats to Social Spaces
There is an interesting contradiction emerging in premium aviation design. Business class products have never looked better. Privacy doors, expansive entertainment screens, wireless charging, elevated dining and increasingly residential design cues have transformed the passenger experience over the past decade. Airlines have invested heavily in creating private sanctuaries above the clouds, and…
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Etihad's latest amenity kits head in the right direction
There is a temptation in aviation to look at amenity kits purely through the lens of the product inside them. Which skincare brand? Which pouch supplier? Which fragrance? Which sleep mist? Yet increasingly, the most interesting airlines are beginning to understand that these smaller touchpoints matter for a far bigger reason. They are not simply giveaways. They are part of the wider ecosystem of…
Emirates flies the flag, but does it miss a design opportunity
There’s something quietly defiant about what Emirates has done this week. At a time when headlines around the Middle East continue to be shaped by uncertainty and shifting passenger confidence, the airline has chosen not to retreat into neutrality, but to lean into identity in a very visible way. A full-scale UAE flag now stretches across the fuselage of one of its Airbus A380s, turning the…
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Cathay Pacific Unveils Redesigned Wing First Class Lounge in Hong Kong
Cathay Pacific has never been an airline that feels the need to reinvent itself loudly. Its approach to design has always been quieter, more considered, built on a language that has evolved steadily over time rather than shifting with each new reveal. So the reopening of The Wing First Class Lounge in Hong Kong is less about a bold new direction, and more about refinement. A recalibration of a…
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LATAM’s Brand New A321XLR Cabin Isn’t Loud. That Might Be the Point.
When airlines choose to reveal a new cabin through teasers rather than a full unveiling, it often says as much about confidence as it does caution. LATAM’s first look at its upcoming Airbus A321XLR interiors falls squarely into that space. There is enough here to understand the direction of travel, but not quite enough to fully judge how it will land in the real world. What is immediately clear,…
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The next big battleground in aviation isn’t First. It isn’t Business. It’s Premium Economy. As seats converge and LOPAs tighten, airlines are running out of ways to differentiate the hard product. Which means the real opportunity is shifting into soft product, comfort, and usability. That’s why this collaboration between Buzz and Tangerine is worth paying attention to. No fashion logos (yet). No borrowed prestige. Just a simple idea: design products people actually want to use. It sounds obvious. In this industry, it isn’t...
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Air Canada’s ‘Glow Up’: A Brand Coming of Age
There’s a moment in every brand’s life where it stops trying to be everything to everyone, and starts becoming something more defined. Air Canada’s new ‘glowing heart’ cabins feel like that moment. Not a reinvention, not a reset, but an evolution that suggests an airline finally comfortable in its own skin. For years, Air Canada has been quietly building one of the more coherent premium…
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Peach Aviation’s New Look: A Softer, Smarter Rebrand for Japan’s Low-Cost Carrier
As Peach Aviation hits the 15-year mark, its latest rebrand feels like a natural moment to evolve. It’s that teenage rebellion era many airlines reach, where the start-up energy begins to settle and the brand starts asking slightly bigger questions about who it is, and how it wants to show up. To guide that shift, Peach has brought in nendo, the brainchild behind the Tokyo Olympics, and inOui…
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Air India’s Maharaja Lounge brings heritage storytelling to Delhi’s premium lounge scene
Opened last month in Delhi’s Terminal 3, Air India’s new flagship lounge blends nostalgia, craftsmanship and contemporary luxury, offering a dramatic step up in the airline’s ground experience as its wider transformation gathers pace. But does it live up to the new brand promise? Air India’s transformation has been one of the most closely watched aviation reinventions recently, and last month…
Air India’s Dreamliner Makeover Signals a Confident New Design Era
When Air India unveiled its new Airbus A350 interiors, it marked a clear shift in intent. The airline was no longer talking about transformation in abstract terms, but showing it through tangible design decisions. Now, with the reveal of its fully redesigned Boeing 787 interiors by JPA Design, that intent is becoming a consistent, scalable reality across the long-haul fleet. This is JPA Design’s…
Ethiopia’s New Mega Hub: Ambition, Reality, and the Making of a Global Gateway
For an airline that has quietly become one of the world’s most efficient long-haul connectors, Ethiopian Airlines has always had a home airport that felt slightly behind the curve. Addis Ababa Bole International has improved dramatically over the past decade, with new terminals, lounges and smoother transfer flows. Yet despite those upgrades, the airport has rarely felt truly aligned with the…
Hot Hotel: Six Senses Yao Noi
There are few hotel views that instantly recalibrate your sense of self. At Six Senses Yao Noi, the main infinity pool does exactly that, gazing out over the limestone karsts of Phang Nga Bay with a confidence that borders on theatrical. This is not a passive panorama. It is a commanding one. It helps that this stretch of water is cinematic royalty. The bay was immortalised in The Man with the…
The Future of Airline Branding Isn’t Digital-First. It’s Phygital.
For the past decade, airline branding has been pulled relentlessly towards the screen. Logos flattened. Colour palettes softened. Typography simplified until it almost disappears. All in the name of being digital-first, mobile-friendly and scalable. But somewhere along the way, something vital has been lost. Virgin’s latest AI asssistant In the race to optimise brands for apps, websites and…
Lufthansa Group's latest brand refresh fails to deliver any hope of much-needed change
Lufthansa Group’s new brand identity is positioned as a signal of renewal, cohesion and long term vision. It arrives at a moment when the group faces increasing pressure to modernise its product, resolve delays in its flagship cabin launches and sharpen its competitive edge against European and Gulf rivals. The rebrand’s intent is clear: shape a unified house of brands that feels consistent and…
Redefining luxury sleep experiences in Emirates First Class
Emirates has built its reputation on creating moments of luxury that feel deliberate rather than decorative, and its latest evolution of the First Class sleep experience speaks directly to that philosophy. It is not simply a bedding upgrade, rather a curated ritual that mirrors premium hospitality trends where scent, textile and service choreography work in harmony to encourage genuine rest…
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Trip Report: China Airlines A321 & A350 Business Class, September 2025
China Airlines remains one of our favourite carriers, and we do little to hide it. That might seem surprising. It is not one of the largest airlines, it has no First Class cabin, and for many travellers it remains relatively under the radar. Yet its appeal is clear. China Airlines has built one of the most thoughtful and cohesive design languages in the industry. Nearly a decade ago, long before…
JetBlue opens BlueHouse in JFK. Small, boutique, but is it enough to compete across the Atlantic?
JetBlue has always positioned itself as a disruptor in the air, particularly with the launch of Mint, which set new expectations for transcontinental and later transatlantic travel. Yet for all the strength of its onboard experience, the ground product remained unfinished. Without a branded lounge, the airline could not fully deliver a seamless premium journey from kerb to cabin. BlueHouse…