#branded enterainment

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I have been busy consolidating the two Best of Branded Content Marketing books I curate along with all the related articles, reports, interview, etc, I've been putting together. The new BOBCM site is now live.

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Snippet from audio interview with Ogilvy Group UK's Vice Chairman Rory Sutherland on the traditional advertising agency model and how brands may have to rethink risk and reward in the branded content space if they are going to compete with Hollywood and other content creators/media owners. He suggests that collaboration maybe a more realistic strategy, or perhaps even deviation, e.g. creating content that may not be of interest to traditional content creators, but maybe of huge interest to a client of group of them.