#brandstyleguide

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[mellowdesigns]

The colours and font that a brand uses dictate how it influences its audience. It is important to choose them carefully so that they can properly represent your company.

Numerous well-known businesses are recognisable for both their fonts and colours. For instance, Coca-Cola uses a recognisable script typeface that is well-known to people of all ages. Starbucks, on the other hand, is associated with a rich forest green. Because both businesses have mastered the art of branding, the world is familiar with their brand designs.

[insidiousdesigning]

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[kira-art-design]

Self Branding Style Guide and Contract

What is a Style Guide?

For any brand identity design a style guide is a tool made for the brand to understand the elements such as the typography, colours, logo, icons, brand values, and how to use those elements to create more content that fits with the brand’s visual identity. It’s important to maintain a cohesive visual identity because overtime people start to recognize it and make the association to your brand, and it communicates the brands personality and the type of work, product or service you provide.

How did I develop my brand visual identity? I started by reflecting on my own work, my fine arts, graphic design, video, photography, motion graphics, etc. What does my work look like? Is there any consistencies or styles I use often? How can I translate my brand personality through visual style?

Here is a small collection of a couple documents and works I’ve done this semester that show a peek of my style, layout and colours I gravitate to. I thought it would only make sense to develop my self branding style from here, as I’ve been developing a personal style in my work especially this year. 

Planning

To plan my brand style guide I looked on Behance at other designer’s work to get an idea of what to include and how they organize it all. I made a rough sketch of how I wanted to lay it all out. I decided on a long format with 4 inch sections that would be folded to break it up. 

This is a new printing layout than I’ve done before, I’ve done quite a few book designs in the last couple years so I wanted to do something a bit different. I also thought this would read better online as well. 

InDesign Layout

I added paper texture just for mockup purposes, I didn’t print it like that, to me it makes the design feel more real and complete. 

#gridlife

I prefer to make my grid within the margins and I made it work out well for the 4 inch sections, having 5 rows fit into each. I couldn’t imagine designing any document without a grid!

Content

Now let’s breakdown what’s even in my style guide! I decided to include:

Bio

I gave a brief background to my work, and highlighted what kind of mediums I work with. I’m interested in everything from painting, graphic design, video, photography, motion graphics and sometimes sculpture. 

Brand Values

I made my values fairly general and big picture because I’m still very open to what I will pursue professionally, so I made goals to continue learning and work on developing a stronger artist’s message. 

Logo

I showed where my logo came from, and how I made it into a more balanced design within a square guide. My logo is intentionally flexible, so there wasn’t many “rules” t define on how to use it, I showed some possible colour options but there really is no limitation of colour, texture and format! I will break down my logo developing process more in my next post. 

Colour Palette

I collected a group of colours that are taken from past projects, I seem to keep gravitating to similar colours as these and always combining them in different ways. I’m not afraid of colour and somehow always end up with quite colourful pieces. I included the hex numbers for each colour, because in a brand style guide it’s supposed to help future designers or employees keep consistent design for new content.

Iconography

I included a couple simple illustrations/symbols that I’ve used in the past for portfolio and work term projects. I thought they were very helpful for organizing my different types of work: video/photography, digital, and painting. 

Typography

I chose 2 typefaces that would be used for different hierarchy of information. I defined a header, sub-header and body typeface and size. I first chose Cooper for the headers, for some reason I’ve been OBSESSED with Cooper this year. There’s something I really enjoy about it’s balance between quirky, retro, clean and balanced design. Then I paired it with a san serif, Avenir. I recently discovered this typeface and have found it really clear and legible for smaller information and pairs well with Cooper. I also included a hand-drawn version of cooper, this year I’ve been really enjoying incorporating hand-drawn typography in my projects. 

Contract

Graphic Designers of Canada Sample Contract

This is the first page of my contract, I based it off the Graphic Designers of Canada sample contract for the content and general layout. I made it in my own brand style, including my logo, cold colours, typography and structure of all my elements. 

Here is my third page, where I start the terms and conditions. The layout continues the same for the last 2 pages, just clarifying more term and condition topics. These are all borrow from the sample contract, in the future when I need to make my own contract I will write it all myself. 

[mynnaloo]

Final Project: Brand Style Guide 

What a journey this has been~

Personally, I had not really reflected upon myself as an individual and how I wanted to portray and communicate myself to people, especially in terms of design. Hence, I took a long while in deciding how I wanted to approach this project but I eventually got there! It started with the ideation process, which is something we have learnt to practice throughout the assignments we have been doing. I found myself realizing the very different aspects of myself, which also translates into my design style. For instance, I recalled that my friends had always told me that on first impression I seem very cool, and serious but after getting close to me, they see a more weird, and funny side. I felt that such essences were also reflected in my design as I tend towards either being minimalistic, or a more wacky style. I managed to incorporate both elements in hopes of creating a unique brand identity for myself 🤩

As covered in the colour theory lecture, I realised colour takes up large importance in communication design and our everyday lives. Green connotes dependability, fertility and also being environmentally-friendly, traits which contribute to the sustainability and timelessness of the brand. Yellow conveys notions of playfulness and fun, and easily commands the attention of the viewer! I really like both colours and the meanings behind the colours in contributing to the essence of my brand. 

As for the critique sessions, I initially had 3 different logos, Two M, a logo of my face, and a smiley face with 'm's as the eyes. I liked all 3 and I felt they had gone with my image, yet, I was advised to go with Two M because of it's strong brand recall value and interesting narrative behind it. Although I liked the logo, I at first had a hard time thinking of how to further expand out from the logo, in order to create a unique branding which is consistent in all my other deliverables later on. I realised I could leverage on my other logo contestant, a doodle of my face. That's how I managed to branch out to slowly create and weave in elements, typeface, and colour to do so :) 

My classmates had also pointed out they really liked the blob illustration, hence, I improved upon it even more to suit my branding. I was also drawn to the idea behind a blob, as it is versatile and can change into anything, which is something that I aspire to be, while retaining unique distinctive features (i.e., green and yellow colour). This is further illustrated in the other elements I had designed, which included the green and yellow colours of my brand in order to establish a cohesive and consistent presentation of the brand. Hence, while elements can vary (showing the flexibility and versatility of the brand), the look and feel of the brand remains unique and consistent (green and yellow, black line style). 

As for the typeface, I chose a sans serif font, Moon for my logo and Quicksand for any other texts but with varying font weights, because it contributes in showcasing the brand as clean, minimalistic and fun. Using a serif font would possibly convey a different mood (more formal and print-style like) and send a different message to the viewer which is contrary to the brand value. 

After the creation of the deliverables, I was advised to work on my business card. Initially, the flip side of the card also housed a centre-aligned text over a blob. My classmates raised up the issue of readability of the text, to which I had streamlined the entire business card design to get rid of the blob instead because it was quite a hindrance, rather than contributing to the brand identity. Thus, I had moved my mascot blob instead to the back while the front had just my logo, Two M, which I think is more coherent as it casts a spotlight on the logo instead of including the mascot blob and logo together, which might lead viewers on into thinking both are included in the logo. I had also altered the alignment of the text to left because as mentioned in the lecture as well, such alignment better aids in readability as it guides the reader's eyes easily and seamlessly. 

I had enjoyed the design process especially using the Adobe suite software, Photoshop, InDesign, and Illustrator. In particular, I had utilised illustrator in creation of my elements, and deliverables to do so. As seen from the layers panel, I found it quite useful to have many layers to be more efficient in working on something specific (although the many layers can be quite overwhelming when finding a particular layer!). I mainly utilised the fill and stroke function for easy colouration of my design elements. I also found the smooth tool under the Pencil extremely useful in my branding image because I wanted smooth and curved lines as opposed to hard and sharp edges. I also discovered the usefulness of the pathfinder tools in applying an effect on multiple elements (i.e., applying gradient or creating cutlines for my mascot/elements and applying drop shadow after). As for the donut charts, I had first created a straight rectangles with both green and yellow overlapping each other, and added it as an art brush. I then applied the brush style to a circle shape which had enabled me to create a donut chart as I had wanted :) 

Overall, I had so much fun working on this branding guide, and it definitely was a good conclusion to the module as we were allowed to incorporate both theory (as covered in the lectures i.e., colour theory, typography, Gestalt principles, branding etc.) and practically execute it. The ideation and design process we had been practicing over the previous assignments, along with valuable input from Kai and our classmates, was definitely a comprehensive and necessary process that I hope to replicate in future design projects~ Thank you for reading my design documentation process thus far 🥰

[csquareddesign]

Brand style guides... for a strong brand, consistency matters. #branding #brandstyleguide (at Gold Coast, Queensland) https://www.instagram.com/p/CGGnaDNpjKU/?igshid=bf1nja3rl3jp

[alteregocommunications]

5 Steps to Create a Brand Style Guide | Alter Ego Communications

5 Steps to Create a Brand Style Guide - Branding is all about being consistent. And with the help of a simple process, that consistency can be maintained...

5 Steps To Create A Brand Style Guide...!   >> https://bit.ly/2YB60Bz