How I Captured Timeless Style for Aristane in One Symbol.
Let me share how we crafted the Aristane brand identity. When the founders of Aristane 'Lucia' approached me for their luxury jewelry and accessories brand, they wanted something extraordinary.Create a symbol that captures sophistication and eternal beauty. Something that makes women feel as radiant as stars.
I focused on designing an abstract mark that would resonate deeply with their target audience. At its heart, I placed a brilliant star symbolizing aspiration and inner radiance. Surrounding it, I crafted an intricate circular motif representing endless beauty and harmony, flowing with graceful precision.
For the typography, I selected a refined serif font that speaks the language of luxury heritage while maintaining modern elegance. Every element was meticulously designed to work in perfect harmony, creating a visual story of sophistication that would appeal to discerning jewelry and accessories customers.
When I revealed the final design, their reaction was immediate: This is exactly what we envisioned, they said. It's not just a logo—it's the beginning of our luxury legacy.
Now, every time someone sees that radiant star surrounded by its harmonious pattern, they recognize Aristane as the epitome of timeless style and elegance.
Sometimes the most powerful brand identities don't need words—they just need a symbol that makes people feel extraordinary.
What story will your brand tell?
