#break-even cannibalization

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Break-even Analysis and Break-even Cannibalization Rate (BECR)

Break-even Analysis

A break-even analysis is a key part of any good business plan. It can also be helpful even before you decide to write a business plan, when you’re trying to figure out if an idea is worth pursuing. Long after your company is up and running, it can remain helpful as a way to figure out the best pricing structure for your products.

Basically, a break-even analysis lets you know how many units of…

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