Jul 15, 2015
C/O Marie Toseland.
seen from Malaysia
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C/O Marie Toseland.
Untitled 2015. Waterslide decal on two way mirror sheet.
Joe Weider, the co-founder of the International Federation of BodyBuilders (IFBB). He was also the creator of the Mr. Olympia, the Ms. Olympia and the Masters Olympia bodybuilding contests. He was the publisher of several bodybuilding and fitness-related magazines, most notably Muscle & Fitness, Flex, Men's Fitness and Shape, and often the lynch pin in my questioning of gender binary codes!