Meaning of media convergence. Shared resources benefit all interviewed journalists in the Media General News Center in Tampa, but the real winner seems to be the television news operation. It benefits from the depth of resources of the newspaper that did not exist when the operations were housed in separate locations and did not work together. The business or financial sides of the platforms have yet to completely merge under convergence, although there is more effort to share costs across platforms. There are still, for example, Tribune employees, not News Center employees, paid by the Tribune budget, not by a News Center budget. This problem of financial integration will likely be corrected as employee and other expenses for operating and maintaining the news research center, for example, are increasingly shared by all three units. There is also a desire to continue growth of sharing through a single, common content writing, editing, and production computer system, which is the primary function of BudgetBank. Movement in this direction is apparent and will continue during the next several years. In fact, as of June 2005, the News Center was beta testing CCI NewsGate, an integrated editorial manage- ment solution that would support the entire news process (G. Thelen, personal communication, June 21, 2005).
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