It’s not just Japan that is undergoing the kind of societal changes that have contributed to ohitorisama (party of one). As birth rates slump, marriage ages climb and populations age, many nations are seeing a rise in those leading single lives. Euromonitor International, an independent London-based market research company, released a study last year that estimates a record 128% growth in single-person households worldwide between 2000 and 2030. “A ‘super solo society’, characterised by young people who never get married and the elderly who become single again after being widowed, will be the future of all countries, not only Japan,” says Arakawa. “It is no longer practical to focus a business solely on families.”
Bryan Lufkin, ‘The rise of Japan's 'super solo' culture’, BBC












