[TRANS/Article][M+Comeback SWOT Analysis] #BTS "#FIRE", the splendid finale of "HYYH"
SWOT is a successful marketing strategy. SWOT analysis has four categories: Strengths, Weaknesses, Opportunities, Threats. M+Comeback SWOT Report is a segment where we analyze new songs using SWOT analysis.
Group BTS is making a dazzling ending to their "HYYH" series.
On 2nd, BTS released the special album "HYYH Young Forever". Their title track "FIRE" completes the final chapter of their "HYYH" series which they've began promoting since last year. It is an electro trap genre song and it's different compared to their previous songs. We applied the SWOT analysis on BTS who have returned with "FIRE".
Strength: Maximizing their performance | Weakness: If you wish to see the sensitive BTS | Opportunities: Great interest from overseas | Threats: Duo with strong music chart results, Akdong Musician's comeback
With "I NEED U" and "RUN" which were in charge of the first and second half of "HYYH" series, BTS emphasized on sensitivity. However, their new track "FIRE" reminds us of BTS's past songs like "Dope" and "War of Hormone". This is a great news for fans who missed BTS's energetic performances.
Fans have high anticipation for their performance after watching their music video. Scenes of BTS's perfect group choreography that doesn't miss a beat from their music video is eye catching. BTS themselves said, "This is the hardest choreography so far.". Since they have not performed on stage, it's arousing our curiosity.
When BTS made their debut they showcased their young boy concept with their school series and later found their identity with rebellious concept. However, it was "HYYH" series that brought the team to the peak. If you were looking forward to seeing BTS perform to songs similar to "I NEED U" and "RUN", their new song "FIRE" will bring you disappointment. "FIRE" is an exciting song but its chorus is weak so it's not a song that will not survive very well on music charts.
Immediately after releasing "FIRE", BTS achieved No.1 on music charts and album charts and proved they were a trending group. This was possible because they had built a solid fandom with "HYYH" series.
They're receiving explosive reactions from overseas as well. They drew more attention in Korea by reaching No. 18 on US iTunes top album chart. They also recorded No. 1 on Singapore and Taiwan, No. 2 on Indonesia, No. 3 on Finland, No. 4 on Thailand and Hong Kong, No. 5 on Chile, No. 6 on Philippines, No. 7 on Denmark and Malaysia music charts.
BTS quickly reached No. 1 on music charts but the happiness didn't last very long. Eddy Kim's "My lips are like warm coffee" took over the first place and Twice showed great endurance. At the same time, singers with strong chart results, Akdong Musician and Crush are making their comeback. The music chart ranking is jolting together with the returning artists.
Source: http://star.mbn.co.kr/view.php?no=323804&year=2016&refer=portal
Translated by: PEACHISODA
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