Are these two a-holes snitching on each other again like that VHopeMinKook vlive where Jimin said he wanted to go to Jhope’s Solo Concert and Jhope said he would go to Jimin’s....
Overall, the solo era went very well & I have already said that I feel all of the members did a great job with their work & presentations. In the 4 part series about BTS’s solo period [See my BTS’s Solo Chapter, parts 1-4 posts], I did the more factual overview, but I do have a few things I would like to have been different about the solo work and moment. I wanted to separate the 2 comments since this part contains more personal, & possibly less agreed upon, views. So here is my BTS solo wish list after the fact…
I wish…
Big Hits had offered more help & assistance to the members for the solo projects.
Big Hits had ensured more equity for all 7 solo projects.
Bigs Hits had allowed Jimin to do the requested visual album (additional videos or at least visualisers) for his complete album.
Big Hits or Jimin had released his slow, Jazzy version of Like Crazy that he sang on Lee Mujin Service on streaming platforms
Jimin had released Letter (Dear.Army) on streaming platforms
Jimin had left out the cursing on his songs (or at least made clean versions).
Jimin had a longer, uncrowded promotional period.
Jimin had done that song-ending shout “Yeeeeah” during his re-performance of Tony Montana with Suga for Day 2 of D-Day encore concerts as he did for the 2016 version.
Jimin and V had full length albums. (even though I feel the EPs suited their projects).
V had put at least one up tempo (faster) song on his album.
V had been able to use (the real) Yeontan in his videos.
V, Jimin, & JK had not lost so much weight for their promotions. (improved views of weight/eating)
JK had not done the explicit version of “7”.
JK had not used Jack Harlow as his collaborator on 3D.
JK had begun his solo project sooner so he wasn’t worn out by the rush and he might have had time to be more involved in decisions and production.
RM had not cursed on his project (at least so much).
RM had used Still Life as his main track.
RM had done more extensive promotions.
RM had used JM for the Wildflower collab. (maybe?)
JH and RM hadn’t released work right before JM’s album release.
JH had danced more throughout his project.
JH had chosen a different style of music for some of his songs.
JH had been able to be around to perform HUH?! with Suga a few times during his concerts.
Suga had not cursed on his project (at least as much).
Suga had brought IU on as a guest during his concert tour.
Suga had not stepped on JM’s promotional time (if possible) [See BTS’s Solo Chapter - Part 1 for possible reasons.]
The guys were able to be around to accept awards & recognition for their solo achievements.
BTS fandom were more healthy & less destructive (Re: +true OT7 spirit, -autotune nonsense, -voting blocks against members, -misinformation, -general ugliness).
Now that all current solo projects have been outlined, I can explain how JK and JM’s promotions became linked. All the members’ promotions were notably different, but no one has provided an explanation as to the extent of their differences. JK and JM’s promotions represent the 2 extremes. The differences in their promotional length of times, amounts and types of activities, the presence or lack of advertising and playlisting, the accuracy of streaming and purchasing numbers were all compared and found problematic. I already explained that it is true that whatever everyone else got, JK got that and more. That is true, and there may be a logical, business explanation to justify it, but an explanation was never given. Conversations about the lack of transparency and understanding about what happened exploded in the fandom. Whether the problem was caused by incompetence or corruption, was intentional or unintentional, or due to actions internal to Hybe or external, this situation looked bad and enlarged an already widening rift in the fandom, especially between the fans of these two artists. It’s a shame because it caused sour feelings for what should have been a very exciting, unifying moment in BTS’s history.
More than sour feelings, outrage appeared to negatively affect fans’ experiences and worse, results for the artists’ work. For example, almost all of the solo albums used autotune for different stylistic effects, only Jimin’s caused a huge uproar within the fandom as if autotune had never been heard - even in many of BTS’s group songs. Very little comment was made of any other member’s use of it. The negative word of mouth and discrepancy of complaints was hypocritical at best but damaging at worst. Unfortunately, this unaddressed rift had been developing for a while, but this unaddressed situation confirmed already held suspicions for some and further entrenched people into their separate camps, some to the point of irrationality. The entire fandom’s behavior and way of operating was affected in some way. I would like to see a “Better late than never” attitude applied in Chapter 3. I personally would like Hybe and BTS to improve transparency and attempt more active action in at least expressing concerns about some of the problems within the fandom. If it doesn’t help, at least they can say they didn’t fully ignore it.
Not only should the members and fans have learned from this process, but hopefully Hybe and the music industry learned from it as well. I hope they listened to the comments of the fans and reflected on how their actions or lack of actions impacted the fan perception and/or results of each artist. I hope they learned to better manage the amount of support members should get in order to help their tasks be more successful and less stressful. I hope they decide to manage solo promotions for the members in a way that appears and is more equitable.
However, the company didn’t do everything wrong. They also were trying to make the best of a difficult and new situation. In fact, the individual member’s projects actually reached different parts of the globe & music industry that they may not have been able to reach as extensively as a group or at all: (some speculation) JK - the Western & global Pop market; JH - Rap/Hiphop, Grunge & South American markets; Suga - Asian, Korean, & Rap/Hiphop markets; RM - Korean, Indie, UK/European markets & general music industry; V - R&B, Jazz, & Asian markets; JM - American, European, Asian & global Pop markets. This multi-directional outreach sets BTS up to widen their scope and extend their reach for (my) Chapter 3. Hopefully, in the meantime, the fandom will mature along with BTS and Hybe and allow them the freedom to try new things, explore new ideas - with mistakes and all - with their full-hearted support. Transparency may be a shortcoming for Hybe, but you can’t say they are in short supply of marketing strategy.
Regardless of, or maybe in spite of, the unexplained decisions and rapidly changing path, all 7 BTS members ended up doing undeniably well. All the members worked hard and exceeded expectations. The music industry certainly must have taken notice that an outstanding band who was already known to be successful and innovative and precedent-breaking and -setting, also launched solo work for every member, where each and every one of them was successful and impressive. I personally have not seen that happen in my lifetime. Often there are one or two breakout artists, and that is usually at a time when the group is disbanding. BTS intends to come back together after their military service and use all the experiences and lessons they acquired during their solo projects to benefit the advancement and performance of the group. The members have said that this time apart and the knowledge learned from their solo work can only serve to increase the synergy they have as a group.
In Chapter 3, as I call it, I hope BTS is able to regain their momentum as a group as well as find a way to continue to do solo projects without taxing the members’ physical and mental strength excessively. It was really enjoyable seeing them express their individual voices and find strength & knowledge in the process. Having learned some new found information about members and their abilities & successes, I would like to see BTS being open to experimenting within the group projects. For example, they could try recording songs where the rapline does the vocals, while some or all of the vocal line does the rapping (not just for stage). They could incorporate more R&B or Pop songs for the vocal line subunit. They could allow some of the higher-pitched singers to use their lower tones more often. I would like to see them do more subunit songs (pairs or small groups), mixing it up often. Overall, I hope BTS can find a way to function successfully in a way that satisfies them artistically but that also allows them time to rest and explore life - not just work. This sounds like quite an adjustment from how they operated prior to this forced hiatus, but BTS has proven they are able to meet and beat expectations. Don’t ever count them out. APOBangPO! [ARMY forever; BTS forever!]
This post includes my thoughts about the remaining 3 BTS members' solo projects (RM, JK, and Jimin). Part 2 discusses the other 3 members’ solo work (Suga, V, and JHope).
💜RM released the 2nd album of the group. His chosen, self-written songs expressed personal feelings and explained his thoughts and views about experiences and situations. While the songs, to me, all fall into a mellow category, they all had different sounds and feels. RM decided to go the route of a collab.-heavy collection of songs. His choice of collaborative partners was eclectic and thoughtful. The collaborators ranged from legends to indie performers and not just from Korea or Asia but from other parts of the world as well. (fun BTS connection: RM’s Indigo collaborator Park Ji Yoon sang the Coming of Age Ceremony song that Jimin and JK did a dance cover to in 2016.) Since RM is a world-class lyricist, his words were rich with his usual imagery, thoughtfulness, and cleverness that is found in much of his work. His album was critically acclaimed, especially from within the music industry. RM ensured himself as the musicians’ musician with this album that flows effortlessly from start to finish with musical ease. As far as promotions, RM decided to stay closer to home and go for a smaller, intimate feel with his performances. He did in-depth one-on-one interviews, a live Tiny Desk performance, 2 videos, 2 visualizers, and a small theater, onstage showcase that included a few of his collaborators as guests. I was also surprised to see an online day-in-the-life video series, where RM guided us through his day and even invited us into his home. He listened to his album with a friend and, of course, continued to speak to fans through Lives. The album and roll out were easy and comfortable in ways that seemed to suit RM to a T. While RM’s promotions did not appear to reach out far, based on size and location, his choice of artists touched a variety of musical genres and global regions in a subtle but expansive way.
[On Indigo album: Still Life and Closer are my top favorites.]
💜Jung Kook (JK) had been recording and producing covers of English-spoken, often American, Pop songs for years. His collection showed that he tended to like romantic and sometimes sad songs. Like V, JK was known to already have a collection of prepared songs for his album, but seemed to change course for the actual release. Also like V, JK decided to work with ‘outside’ sources for his album, and being new to the process, he seems to have been struggling with pulling a project together. He ended up working with the American branch of Hybe, who gathered songs for JK to choose from. His first 2 pre-released songs seemed heavily influenced by this collaboration. Like the songs or not, it worked out extremely well for JK to put out two very attention-grabbing, upbeat songs that heightened the anticipation of his current fans as well as newfound fans, globally. It appears to me that after those 2 songs, JK took more control of the direction of his album. The remaining songs he selected returned more to the type of Pop songs we had become accustomed to hearing JK sing with his covers. The remaining songs did not have Rap collabs or risqué themes. They were more of the sad and/or romantic songs about feelings that JK tended to like. That is not to say he should not or could not have gone out of his norm, but after the controversies of the content of the 1st two songs and the verses by the 2nd collaborator, it was probably the better option. Even though the rest of JKs album was in the more familiar Pop sound he was known to do, there were many impressive displays that showed the development of his voice, style, and visuals throughout the entire album. Although he originally expected to do a mini EP, JK ended up creating a full length album, and he did so in record time. In only several months, JK had recorded all 11 songs and filmed 3 videos, several live performances, and dance practices too! In addition to this great feat, JK also completed the album fully in English! A language that is not native to him nor is he fluent in - yet. That is a remarkable achievement, regardless of his late move for starting an album while he was struggling for direction. The pre-released song “7” and the full album did well, garnering the group’s 2nd ever Billboard Hot100 #1 for a Korean soloist, among other earned accomplishments. What made JK’s solo moment stand out from the rest is that, due to his interaction with Hybe America (I think), JKs promotional investments and activities were more extensive than any of the other members. In addition to countless remixes and visualizers, there were other interesting observations. JH did Lollapalooza festival and a listening party; JK did Global Citizens festival and a listening party; JM did an American TV show appearance, JK did an American TV show appearance; V and RM did live sets for Tiny Desk performances, JK did live sets for Audacy (with dancing and storytelling), Suga did a concert, JK did a concert. Yes! In addition to a live broadcasted NY Times Square performance, a solo sit down interview with a well-known journalist, and a live I Heart Radio performance with a band, JK performed a free, live-streamed concert in Seoul with 2,800 present fans and 1.2 million people watching online! It was a whirlwind of numerous high visibility, promotional items, more than seen or expected for a BTS member’s premiere solo debut, and he did it all very well, with grace and fluidity, in spite of the rushed time frame. There were certainly advantages and disadvantages for JK choosing to take that route, but no one can deny that it was an extremely successful venture for JK and Hybe.
[On Golden album: Yes or No and Somebody are my top favorites.]
💜💜Jimin’s (JM’s) album ended up being a cathartic exercise for some emotional stress he had been feeling. The unfortunate moments that caused the stress may have been blessings in disguise because it all became the inspiration for his first solo album. Jimin chose to work with inhouse producers, who have worked with BTS for years. He had actually approached PDogg (lead, veteran Hybe producer) in bad emotional shape and asked for help gathering songs, but PDogg suggested they create the songs together. JM agreed and ended up practically living with PDogg and working with this small production team for almost a year to write and produce the entire album. I have already written about JM’s work so I won’t go into that detail here. I’ll just sum it up to say that it is my favorite album of the solo period. [See my Pre- & Post- Release FACE thoughts & my After Promotion FACE thoughts posts.] Jimin’s album told the chronological story of his anguish, evolution, and triumph throughout his pandemic experience in grand fashion. He showed a larger range of his voice, while still using his recognizable tone and higher pitch. Even his longtime fans were surprised by the different style of songs he used to express himself. He was directly involved in the lyric writing, composition, and production of every vocalized track. Writing his own songs was a stressful, frustrating, and difficult - but rewarding - process for a first time solo presentation. In spite of the challenge, Jimin really ended up enjoying the process, and the entire experience was captured for Jimin’s Production Diary documentary, which was released on WeVerse [See my Jimin’s Production Diary Documentary thoughts post.]. In addition to these great familiar resources, JM also got help from an expert lyricist, who happens to also be a good friend and BTS member, RM. He also reached out to good friend and BTS lead vocalist, JK, to perform background vocals for a special hidden track. Before promotions began, Jimin helped build anticipation and awareness of the album by releasing multiple video clips of him doing a collection of BTS’s memorable dance choreography to a medley of BTS’s songs. Since JM ended up doing a mini EP album, he had requested that he be able to make a visual album but was rejected. He did complete 2 well-produced & well-received videos and only needed 2 ½ more (½ possibly for the short interlude) (or visualizers?) but was still rejected. We don’t know exactly why. We also don’t know why Jimin’s promotional period was markedly shorter than anyone else’s. It was about 9 days long, in which he did an American TV show appearance as well as a few Korean game shows, a talk show, a radio show and 2 fan events. Eventually, he recorded or performed on a few music shows, and that was about it. Jimin had gotten very thin for his promotional time period and looked exhausted, but happy, during the strenuous preparation and performances. In fact, it has been said he was treated at a hospital for the aggravation of his long standing neck/muscle/back problem while practicing and executing the expected, Jimin-leveled dance performances. Jimin seemed to be enjoying himself but also seemed very shy and nervous performing alone for the first time. Still, he pulled off the work and presentations like the BTS pro he is. In fact, along with other outstanding awards and records, Jimin became BTS’s and Korea’s FIRST soloist in history to debut at Billboard’s Hot100 #1 position, and he accomplished this with a Korean song and no collaboration. Jimin’s album and results surprised everyone - or maybe no one, considering his successful, well-received, previous solo work for BTS. His solo album and performances had been highly anticipated, and he did not disappoint at all.
[On FACE album: Set Me Free, pt 2 and Face-Off are my top favorites.]
I had saved Jung Kook and Jimin’s solo efforts for last because JKs was the last album released and because JM is my bias. Also, their promotional situations became complicatedly linked by being the subject of passionate debate within the fandom, for good or bad. To be discussed in Part 4.
TO BE CONTINUED -- PART 4 TAKES ON THE MORE COMPLICATED OUTCOMES OF THE SOLO ERA AND CONSIDERS THE FUTURE (Chapter 3?)...
Part 2 will discuss 3 members’ solo work (Suga, V, and JHope). Part 3 will finish the remaining 3 members’ work (RM, JK, and Jimin). Part 4 will pull it all together with my overall thoughts and look forward.
I am going to speak of the solo projects first in clusters of similarities and differences. In no way am I intending to diminish the choices of one member because I remark about a feature or choice of another that happens to be different. For the record, let me first clarify that I feel that every member of BTS did an outstanding job with their solo work. Whether it is my preference of music or not, they all produced quality work and presented their work impressively. There was not one sour note out of all of them. Jin was even able to quickly put out a successful song before he left and will present a full album of work when he returns. I expect no less from him. They are BTS after all. They have established a level of quality they all seek to rise to, whether working as a group or individually. Each member’s fans were happy, new audiences were happy, and I’m sure the shareholders were happy. Every work released was a success, receiving attention, awards, and accolades, while breaking some of their own records as well as some historically-established records. What more could be asked of them?
BTS fans have been wonderfully spoiled by a group that writes, or is involved in writing, a good deal of their own music. However, I feel that they should still have the freedom to write some music and to select some music written by others as well, without it being a problem. As long as they continue to mold the music to their style and tastes, and the lyrics have relevant meanings that they want to share, they should not be punished for either choice. For example, Suga, JHope, RM, and Jimin wrote most of their albums’ songs. The songs were emotional explanations of personal experiences and feelings. JK and V chose not to do that. However, they both selected songs that suited their styles and also had messages they wanted to share.
While there certainly can be a discussion about the different creative choices, neither choice should be condemned (in my humble opinion). JK didn’t write Euphoria and yet it is one of his most successful solo songs in BTS’s song catalog. I feel he meant those words in Euphoria or at least agreed with the content or felt he could express the sentiments well. Why can’t singers be credited for expressing the ideas of a song using their beautiful vocal instruments? Players of pianos, guitars, violins and all other instruments are given credit for expressing music they may not have written. I apologize for not being able to remember who said this but someone wrote that actors most often do not write the words of the scripts they perform, yet they are complimented when they are able to express the feelings in such a way that it connects with an audience.
With that said, there is room to be highly impressed with the people who choose and are able to write and express messages and feelings and then perform them with passion. JHope and JM made comments about how exposed they felt with the raw and personal songs they created and released. Suga and RM who have always produced personally-revealing songs seemed less bothered by that. And by the way, it is fine for people to prefer songs written by or selected by artists one way or another, I feel mature fans just should not punish, criticize, or disparage the opposite option for BTS or others.
A lot of expectations were in people’s minds about what the guys should do and how they should do it. Some people expected BTS to collaborate more with each other. I believe only JM and Suga invited another BTS member to participate on their album (Suga had JHope, JM had JK [hidden song]). I believe only the Maknae members (V, JM, JK) chose to perform at music shows, while the Hyung members did not. I believe JM, V, and JHope did not do collaborations for any of the main songs on their albums. RM and Suga did differing numbers of collabs, RM doing the most. However, JM obtained RM’s lyrical assistance for a few songs, likely for the English transitions, where I don’t think anyone else had production credits for anyone else’s album. JHope’s album was the only title with multiple words (Jack in the Box), while everyone else used a single word for their titles (Indigo, FACE, D-Day, Layover, Golden). Only V did all slow paced songs, while everyone else had at least one dance tempo track. I’m sure there are more observations that I missed. Those are a few contrasts I noticed. Now for thoughts on individual projects… (NOT in order of release dates)
💜Suga and V, in my opinion, did the best roll outs, where they both did a substantial number and variety of promotions that were organized, thoughtful, and engaging but were done at a pace where they were not racing and worn out by the end. Suga, however, is a step above everyone when it comes to his solo album period. In addition to promotional items he did (3 videos, interviews, & fan meetings), Suga’s huge reveal was executing a world tour. A WORLD solo tour! Suga unfortunately got sick early on his tour, but other than that, he prepared extensively for a long while before the promotions began and scheduled time to enjoy the locations and even film footage to share with fans throughout the process. Suga’s Disney documentary, Road to D-Day, captures moments from the work that led to the completed album and tour opening. Suga’s efforts provided the most impressive and enjoyable promotional period for me - AND IF YOU RECALL from my previous posts, Jimin is my bias, and Rap is not even a favorite genre of mine. My goal is to evaluate all of the work as objectively as possible. And still, I liked Suga’s album a lot, and his videos were cinematically impressive. His collection of songs was less angry (?), distressed (?), pain-filled (?) to my ears than his past work, even though it was still emotional. This 3rd level of the AgustD trilogy felt like he had elevated and grown and had come to terms with all the hurt and anger from the past. There was a good mixture of songs that had rap and singing - and Suga sang really well. He always had a good singing voice to me anyway, and it was used very effectively. During live performances, he played musical instruments (piano & guitar), brought on guests occasionally, and engaged well with the audience. From what I hear of the concerts, they were stellar, BTS-quality affairs. I have only heard rave reviews. Very impressive. Oh, should I mention that he ended his already impressive tour by inviting his BTS members on stage with him to perform during the final days? Between Suchwita being created to help BTS members promote their solo work, waiting until the very last concert to finally show where his “7” friendship tattoo was, and inviting his members on the final tour stages to perform, Suga win’s my MVP (top) award of the solo era.
[On D-Day album: Life Goes On & D-Day are my top favorites.]
💜V, being a Maknae line member who was new at releasing albums, sought ‘outside’ assistance in pulling together and rolling out his album, which ended up being an EP (mini extended play album) as opposed to a full length album. It seems as though it was a good idea to reach out for help, especially if the closer company contacts weren’t offering a great deal of assistance or direction (which I don’t know was the case) and/or you were having trouble finalizing the work. It was said that Hybe artists are responsible for their own direction and promotions for solo projects, which I don’t understand because it seems that would be a time when artists might need more assistance, especially for those new to the process. Anyway, with the support of this ‘outside’ resource, V ended up revamping his song choices and going with the style we all know he loves. He smartly chose to use his voice in his most comfortable range, which definitely would make live performances less stressful and more consistent. V could finally capitalize on that deep, baritone pitch and his love for mellow R&B music. He cleverly included his cute pup (Yeontan) in the packaging & videos, and even brought him on stage during a promotional performance! V and his team produced 5 easily filmed, relaxed videos to match the tone of the songs. V’s promotional activities (talk shows, games shows, live performances, and fan meetings) were well-paced and were in line with V’s nature. They showed his singing talent, his sense of humor, and his comfortable interactions with people well. While he didn’t write the songs he sang, he made good choices that fit together well and were performed impressively in an interesting variety of settings.
[On Layover album: Love Me Again & Slow Dancing are my top favorites.]
💜JHope started off the solo period with a bang. I mean, performing at Lollapalooza as your debut performance as a soloist? Wow. Huge start. Not only was it in the U.S. but JHope was a headliner. A headliner on the main stage of a huge event for his first solo roll out!! JHope worked relentlessly alone and with a combination of inhouse and outside producers and musicians to get it all together by the deadlines. JHope completed 2 videos and 6 visualizers to accompany his songs. The Disney documentary, JHope in the Box, shows the grueling work leading up to and including the groundbreaking performance in Chicago. In addition to making appearances on talk shows, award shows, and doing interviews, JHope set up a listening party, which is not as common in Korea as it is in the West. Many industry insiders were invited and attended the successful launch party. Because JHope’s time to release was somewhat rushed, JHope was thin and worn out by the end of the process. I would have liked that situation to have been better for him but as explained in the last post, the plans for this period of “hiatus” were unfolding as they went and unfortunately JHope going first squeezed him for time as well the opportunity to learn from anyone before him. This combination produced some later regretted decisions. At the time JHope and the company thought it was a good idea to do only a digital album, which did not go over well with fans or for charting and awards recognition. To later remedy that misstep, JHope ended up putting out a physical album with an actual CD package a year after his solo album had been originally released. Jhope’s music is the furthest from my preferred taste of music out of all the solo albums, but that does not mean I felt the work wasn’t good. His album did well, and his fans and the audience at Lollapalooza loved his work. I can also say that I was impressed with his passion, creativity, and courage to express himself in the way that he did. JHope produced quality songs that expressed his message well.
[On Jack In The Box album: Equal Sign and Future are my top favorites.]
TO BE CONTINUED -- PART 3 WILL CONTINUE TO SUMMARIZE THE REMAINING MEMBER’S SOLO PROJECTS. Part 4 will take a look at the complicated assessment of the solo era and consider the future (Chapter 3?).