#bucksadschool

[therandomshitithinkabout]

What’s your hobby? ‘Advertising’

Watching films, playing football, and when I am home for summer, I love to play golf. I love it. I love the concentration you have to have, the tenacity to improve and the conversations with members as you go around the course. I live in a small Market town in Yorkshire where the majority have grown up playing a sport.

However, when I travelled back down to London for the D&Ad New Blood Talks, it was there that an ECD who was giving the talk said.. “The other ECD would of been here but he is out of the office playing golf, which isn't very Creative Director like” and then referenced the ‘Mad Men’ era.

Later in talk, he went on to say that creatives who are looking for jobs need to have something else to go along with their work. A hobby that isn't just ‘Advertising’. ‘If you had a youtube channel with 100,000 followers it would make you stand out’.

This is where I asked him, “Why can’t Golf be a hobby?”. To which he gave an unsatisfied look and said ‘it depends what you are doing with golf, if you are doing something creative then maybe’.

This really got me thinking about the things people in advertising do in their spare time and if the advertising world is forgetting and has lost connection with the average person.

Playing the likes of football and golf allows me to talk to a wide variety of people, mainly which have no interest in advertising. But these are the very people we have to advertise to. By being around people like this allows me to gain key insights and are able to relate to them a lot when coming up with ideas.

We had a brief for VW, during the research I showed my Dad the ‘Honda Type R’ youtube advert. A revelation in the advertising world. I remember when we saw it for the first time at Uni, everyone was losing their heads over it. I showed my Dad and he didn't really get it. His response was ‘Oh’. I know he might not be the target audience Honda was looking for when they did it, but none the less, his experience of it was a reality shock to me. I then showed my mates from home and their reaction was similar, they thought it was pretty cool but it didn't get them raving about it the same way we did in our class.

Are people in advertising, advertising to people in advertising more than the average person? Or even just advertising to those who live in London?

What I think, is that everyone needs a connection to the average punter, be that going to a pub and having a few pints with the locals, playing golf with the local members, playing football at the local team but you also need to have a passion for creativity. A business mind of innovation and a love of creativity.

I think you need the best of both worlds.

Im not just saying my hobbies are football and golf, I love films and regularly read and write reviews but it would be great to hear what other peoples opinions are on the matter in question.

[sarahmitamix]

I give you, a rant.

Don’t get me wrong, couples should be able to hold hands in the street and even a little kiss on the cheek is fine. That’s not what we’re talking about though. I’m talking about couples that “snog”.  Couples that just won’t leave each other alone. It’s constant. To the point where it becomes almost fascinating.  No one chooses to watch the ‘Passover’ of saliva; with that morning's toast exchanging at a rate more erratic than sterling on Wall Street. You try and turn your head but you can’t stop looking, you’ve become involved, engrossed with the voyeuristic notion. There’s a feeling of surprise that they haven’t stripped naked and started furiously fornicating in front of you.

It’s not just the grotesque physical presence that this behaviour entails that sickens me. It’s the way it can make people feel, it can turn one instantly into an overly zealous singleton, not admitting to their loneliness, “I’m glad I’m single, I can do whatever I want. I don’t need to report to anyone. SEX EVERYWHERE”. Or, it can make you reminisce back to times that aren’t worth your effort, “I miss Bob, maybe I should call him?” No. Never call Bob. The couple have fooled you into self-destruction. Then finally, the mindset is reached where yet to be bought cats are pre-emptively named.

It’s particularly awkward when the couple are your supposed ‘friends’. You’re trying to have a conversation, only to realise that the person you are conversing with has a cling-on dangling off their ear like a hyperactive puppy, with you mid sentence. Then you are presented with options, do I continue talking and hope they get the picture and desist? Or am I interrupting? Should I stop talking, as they are clearly more interested in public displays of foreplay?

All this would be somehow bearable if it were really attractive couples that did this. But it’s not the beautiful people that indulge in such things. It’s always big Sue and Paul. You’re never really quite sure if he’s ever brushed his teeth, let alone whether he bothered to this morning. Not that these people aren’t allowed to kiss, I just can’t help myself from wondering if she’s going to get a taste for him and actually consume him, why masturbate when you can masticate? It’s an experience of synaesthesia, not only can you see the couple slavering all over each other’s visage, you can hear and sometimes smell it too. Coffee breath alone would be a Godsend.

One starts to build their lives for them.  Sue gets pregnant and moves into her council house whilst Paul takes to hard drugs and, 6 facial piercings later, leaves her 'cause he never planned for it to go this far. They separate, get back together and soon she’s pregnant with their third lot of spawn. These things are private for a reason. You don’t need to prove to the rest of the world how much you like someone, it can only makes one assume that actually your sex life leaves much to be desired or even required, as you seem to have to vent your sexual frustration in public this way. For the sake of common decency just stop it. Keep it at home, like you keep the beating.

                                                                                                                    -Sarah Mita

None of these sinfully cynical views are my own, they just happen to be written by me.

[sarahmitamix]

My night, last night

Ticket for a Creative Social with Patrick Collister, Sir John Hegarty and Steve Henry? - Yes please. Meet lots of Creatives and a Creative Director? - Don't mind if I do. Drinks out with new creative friends? - Go on then.

Get horrifically drunk? - If I have to. Go to a gay bar in Soho? - Erm... Okay Free taxi back form the middle of Wycombe to home? - Why thank you very much.

[sarahmitamix]

Rules for Brilliant Work

1. Do something different 2. Fill up with ideas 3. Edit down ideas 4. Repeat no. 2 5. Wait 6. Come up with brilliant ideas 7. Show world 8. Pick up awards - Phil Dearman

[sarahmitamix]

I've finished my first year.

Oh Shet. It's been pretty good. We finished with a presentation at Mother. It went really well. We were working in groups of 8 and all the work was good. 

I'm planning on doing some small side projects this summer and on getting my online book going.

[sarahmitamix]

Our creation from yesterday.

I'm lucky to have some very talented people on my course.

[sarahmitamix]

Lets try and do some writing.

Okay so.. a couple of weeks ago we did some writing sessions with Bruce. This is one of my first pieces, based on the headline: "11 year old surrounded by armed gunmen"

I’m just looking out the window at next-door’s garden. Children don’t play like they used to you know. Can’t even hold a machete properly. They’re young though, still have time. His friend was better with the grip, you have to have a strong grip. Where’s their father anyway? Can’t have kiddies playing on their own. They could use their dad, he could teach them to bowl properly. That’s the problem now days, people work so much that they have no time for these things. It’s a shame. Poor kids, they have no one.

  That’s the problem, those poor kids; it was probably because they were playing on their own. That could be a law now, every thing’s changed since I was their age, seems like yesterday though. They were just playing when they came. It was probably that nosey couple, on the other side. They live in 23, I don’t know they’re name, they keep themselves to themselves, accept I saw him peering over the fence at the kiddies. There was no need. Next thing they’re being carted away.  Well really.

[sarahmitamix]

I've Been Busy...

But that's no real excuse. So recently, I've had:

Easter

Working (as a waitress)

An Agency

Several Writing Briefs

Photography Briefs

2000 Word Essay

Seminars

It doesn't sound a lot but it is!

The agency was Ogilvy, I can't reveal anything about it but we went there yesterday and it was 'awethome' *said with lisp*

It was a great effort from Bucks Ad School if I do say so myself.

I haven't had the marks from my essay yet. It is pending.

I'll now put up some stuff that I've been doing.