How Instagram Helped Reanne Derkson Raise $11k to Build a School!
Reanne is originally a prairie girl from Regina, Saskatchewan. In 2008, she moved to the west coast to attend the University of Victoria. She is studying creative and professional writing and plans to graduate in 2013 with a Bachelor in Fine Arts. She currently writes for Live Young & Free, a local online magazine that allows her the freedom to exercise her skills as a writer and supplement her student lifestyle. She is living out her dreams of being a writer everyday, finding inspiration from her family, her travels and her experiences.
1. What inspired you to run a Change Heroes campaign?
From a really young age, my parents stressed the importance of helping others and we always donated to different charities. Both my mom and dad sponsor children through World Vision and I have always been really inspired by their contributions and efforts to positively influence another person’s life. As well, I have been thinking a lot lately about how fortunate we are to live where we do with opportunity for education and a comfortable lifestyle.
When I met Taylor and heard about what he was doing, it just felt right. I had this really great feeling about it — like this was a way for me to give back and make a difference. I told Taylor, that very night I met him, that I wanted to build a school and a month later, I had my campaign up and running.
2. You had great engagement around your campaign on Facebook — what surprised you the most about people’s reactions?
I was actually quite nervous about setting my campaign video free into the world of Facebook. For one, I didn’t know if some people would even click on it or receive it, and secondly, Facebook these days seems to be a major platform for every sort of cause you can think of, and I wanted to make sure mine stood out because obviously, it’s something I am really passionate about.
The reception was better than I could have possibly imagined. I had people calling, texting, emailing, commenting, and clicking the ‘like’ button like you wouldn’t believe. I think people really connected with the idea that small groups of people can influence major change. I had friends share it with friends who shared it with other friends and so on. Even those who weren’t in a position to donate at the time still showed their support through social media and word of mouth, which was really helpful. It is an amazing thing to see so many people from different backgrounds come together to support a cause.
3. You’re the first campaign runner we’ve seen use Instragram as part of their campaign. Can you tell us more about that?
My main strategy for the campaign was to raise awareness about Change Heroes and the good that we can all do. I used as many social media platforms as possible to post about my team of “Heroes” and linked everything back to my page. I use Instagram a lot, so it just seemed obvious to use it as a fundraising tool. I posted Instagram photos like progress reports, using screenshots from my campaign page to show people how much we had raised, how many heroes had donated, etc. Even my brothers got in on it, posting pictures on their own Instagram accounts about the campaign, telling their ‘followers’ to check out the cause and linking it all to my page.
4. What do you want to check off your bucket list in the next 2 years?
Well, I’m planning on graduating this summer — so I am definitely looking forward to checking that off my bucket list. After that, my major goal is to save up money and go to Africa on the Change Heroes trip in November. This whole experience has already impacted me so much and I have a feeling I can expect more of that as I continue on this path.
Ultimately, as a writer, my final goal is to write about it all — the entire Change Heroes Journey — and spread the word. As much as I love writing on fashion, food, or entertainment, I’ve always wanted to write about something that really matters on a deeper level, and I think this matters.
5. If you were asked to give a TED Talk, what would you speak about?
Oh gawsh, good question! As cliche as it sounds, I think I would probably speak about the importance of reading. Yes, I am a major book nerd, but more than that, I believe that words and language are some of humanity’s greatest tools, communication is essential, and reading promotes growth and development in all of these areas. The benefits of getting lost in a good book are endless — from stress management, to improved analytical thinking. I feel that reading, in the developmental years for children, is the foundation of lifelong learning. In this fast-paced society we are living in, language is getting lost in abbreviated text messages, and pared down to 140 characters on Twitter. Literacy is a gift many of us have been given mainly because of where we were lucky enough to be born and I think it’s important that we cherish that gift.
6. What’s the last great book you read?
This is honestly one of the hardest questions anyone could ask me because it’s nearly impossible for me to narrow it down to just one. I’ve read a lot of books that have all changed or inspired or just completely blown my mind in some way, but Chuck Palahniuk is a bit of a guilty pleasure of mine — especially his novel, ‘Invisible Monsters,’ which I have read three times now. Essentially, it is a story about beauty — who values it, what it means, how it can be good and how it can be horrific. The characters suffer both for beauty and because of beauty, which creates this powerful commentary on North American society. Also, it’s written in a way only masters are capable of. It’s literary madness at its finest and I highly recommend reading it at least once (or more, if you’re like me).
7. Is there a motto or quote you live by?
“I can do all things through him who gives me strength.” -Philippines 4:13
Check out some of the pictures she posted here!