IMPORTANCE OF URL SHORTENER IN SOCIAL MEDIA MARKETING
Social media marketing is about connecting, engaging, and drawing an impressive client-base toward your product or service.
The ways you share or promote your brand culminate its range of a thriving customer source. Usually, it is tough to differentiate between posts that garner more hits and the ones that need attention.
When you want to gain traffic to your post, great content is only half the battle you have won. No matter how much effort you put to make the content user-friendly and shareable, getting the right number of hits and clicks is what matters the most.
If the target audience doesn’t click on your post, all your well-put efforts, and great content become useless.
Everything from the headline to the featured image to the URL should be perfect and optimized.
Earlier, marketers didn’t bother much about how URLs functioned.
The audience didn’t like clicking on such long, distracting URL. It took a lot of space especially in emails, and text wrapping broke the link.
It was impossible to keep track on how many clicks were there in a URL.
Longer URLs are nothing but an eyesore not to mention a hassle, especially for social media marketing.
But with advanced technology and URL shortener tools, the concept of short, customized URLs came into the digital world which is now considered to be most crucial in pulling traffic to your online service as well as in social media marketing.
1. Tracks the number of clicks, their location and time
Link shortener tools provide analytics so that you can track your link clicks, from which channel they are propagated and at what time the click was made. With this, you can get a clear idea of the post that has more likes and is able to gather a large audience.
2. Helps in making the post look better
Long URLs look clumsy & boring and therefore they bounce even before clicking the link. With the help of customized short URLs, the target post delivers acceptance and has more chances of being clicked.
There are plenty of social media marketing tools that help you with automatic customization of long boring URLs.
The more appeasing and user-friendly your links are, the higher are the chances to attract heavy traffic.
3. Helps in recognizing a brand
Customized URLs’ are created by using one’s product or service name, which increases the brand visibility, as prospective clients and regular ones can share and recognize the link consisting their brand name in an instant.
Here Amazon has created its branded link amzn.to, which is an easy abbreviation of the brand itself.
A popular site like Amazon also uses customized URL shortening to spread its brand recognition.
4. Drives maximum traffic towards your site
The thumb rule of marketing your product is following the 4:1 ratio.
This means that when you are on the run to promote and create visibility of your product, 1 portion should be targeted to your brand and 4 parts should be about general things related to your field.
The benefit of URL shortener is, you can cross promote your products, blog posts or services with any of the links you're sharing.
URL shortening tools like Snip.ly and Starafire.com help in driving the maximum traffic back to your website.
You can add your customized badge or call-to-action tag to any of the websites with shortened, customized links.
With features like cross promotion, adding badges, analysis on clicks’ timings and channels; link shortening tools help in driving traffic back to your website.
SPRL gives clients the liberty to customize the back half of their links.
We have a knack of superseding client expectations time and again. It is a one-of-a-kind opportunity to brand your links and shorten them as well. Moreover, our clients get to have their own free domain.
Shorter links work well for brands in numerous ways and inspire trust. There is a 30% increase in click through rates. End consumers see a link they can recognize and relate to, instead of a vague conglomeration of characters and numerals. People are more confident regarding the integrity of the content.
