#buying-decision

[thepersonalwords]

When your pipeline is full – with business coming out of your ears – the notion of people asking for a discount will sound hilarious, because you’ll already be at capacity

Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

[thepersonalwords]

Get up in the morning on a mission to save prospective clients from the shabby, ill-fitting, overpriced and worthless alternatives that those charlatans - who are your competition - are trying to get away with flogging them.

Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

[thepersonalwords]

If you sound like a contestant from The Apprentice or if the customer believes that they are being sold AT, you have already failed.

Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

[thepersonalwords]

We all desperately need brilliant sales professionals far more than ever before – to help us, guide us, keep us informed and stop us from making diabolically stupid buying decisions.

Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction