Yoboseyo Superette, 358 E 2nd St, Los Angeles (Little Tokyo), CA 90012
Yoboseyo Superette is a stylish neighborhood superette (with sauces, drinks, ice cream, snacks, candy, granola, olive oil, prepared foods, and a coffee/tea bar. It’s owned by the same people who own Café Dulce. They focus on Asian American brands, often local ones.
I was surprised that over half of what they carry isn’t food. Some of it is food related like cookbooks and other items are decorative/lifestyle items. They had candles, trays, ceramics, dried flowers, soaps, skin care, greeting cards, washi tape, etc.
The strange thing about their salads, sandwiches and breakfast menu (burrito, sandwich) is that you have to pre-order everything a day before you pick it up. Very odd. They had a soft serve machine but it wasn’t working. But you can order espresso drinks, matcha drinks, iced tea, and tea lattes. They plan to start roasting coffee beans on the premises. Parking
They carried brands of ice cream that I hadn’t seen elsewhere in Asian flavors: 626, Noona’s, and Mochidoki. I noticed another market in Little Tokyo carried Noona’s for $9.99 (regular price, $6.99 on sale); Yoboseyo sells the same thing for $14. Quite a markup!
I bought a greeting card and some black sesame granola. Neither item had any visible pricing.
4 out of 5 stars
By Lolia S.










