Jul 18, 2024
When shit get tense, we twist up and we get fried
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When shit get tense, we twist up and we get fried
PUMA North America | Media/Advertising Intern | June - August 2012
Cali City Pack Product Pitch
Hi there,
Every shoe should have some story to tell. PUMA’s California City Pack, a regional take on the classic California style, embodies this attitude. Drawing inspiration from our national pastime, Baseball, these updated Californias wear the iconic pinstripes and famous team colors of Atlanta, Chicago, Los Angeles, New York, Philadelphia, and Puerto Rico. Using nylon and suede materials dunked in fresh new design elements, these shoes make it pretty obvious which team you’re rooting for. The baseball inspired aesthetics carry over even into the sockliners, splashed with favorite city nicknames. After all, repping your home pride shouldn’t only be left up to your tees anymore – let these shoes do some of that work now too.
The Cali City Pack will be landing at select Foot Locker stores and Footlocker.com/PUMA for $65 on July 18th. If you’d like to try these shoes out in person – please feel free to let me know which city you’d like to rep.
Best,
Woo