Sales Proposal Exercise
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@woogeon
Sales Proposal Exercise
Creative Portfolio | 2012 - 2013
Starcom USA | Flight Basics Training Final Project (Abridged) | November 2014
Tasked to create a mock media strategy and presentation for the Fitbit Flex - created content for featured slides and designed overall presentation
PUMA North America | Media/Advertising Intern | June - August 2012
PUMA North America | Media/Advertising Intern | June - August 2012
Faas 350 and 900 Trainers Pitch
Hi there,
PUMA has bumped into a difficult question: how do you improve the already fast Faas family of lightweight running shoes? The answer: bring in the likes of the Faas 350 and Faas 900. These two latest additions to the Faas footwear collection represent the best of the two ends of the FaasFoam scale while staying true to the Faas philosophy and design ethos.
The Faas 350 is the ideal lightweight stability trainer. Specially engineered with a low profile, this shoe is equipped with the perfect amount of support for the mild over-pronator. Avoiding the plastic inserts and dual densities used by other similar trainers, the 350 employs a one piece midsole that provides the engineered stability essential for someone trying to excel in faster runs and races. The one piece midsole also makes sure that this Faas, like others, stays true to its nature and provides a responsive and natural ride for the runner. All the while, a lateral release groove is at work slowing the rate of pronation.
Skipping all the way to the other end of the FaasFoam spectrum, the Faas 900 provides more plush cushioning than any other Faas before it. This durable trainer provides the extra protection necessary for the neutral runner on regular runs, who needs a little something extra (2mm of more cushioning to be exact). Like the 350, the 900 sticks to the tried and true one piece midsole that allows for a lighter and more natural ride. An EVA/blown rubber compound helps the shoe provide a more responsive ride while flex grooves extend all the way across the tooling to prevent excess motion.
But of course, these shoes wouldn’t be true to their Faas name if they were just all brains. In typical Faas fashion, both shoes don’t feel the need to sacrifice style for functionality.
Please see attached for images and tech sheets on each style for reference, and please get in touch if you’d be interested in testing a pair. These shoes will hit stores on ______. Thanks so much for your consideration!
Best,
Woo
PUMA North America | Media/Advertising Intern | June - August 2012
Cali City Pack Product Pitch
Hi there,
Every shoe should have some story to tell. PUMA’s California City Pack, a regional take on the classic California style, embodies this attitude. Drawing inspiration from our national pastime, Baseball, these updated Californias wear the iconic pinstripes and famous team colors of Atlanta, Chicago, Los Angeles, New York, Philadelphia, and Puerto Rico. Using nylon and suede materials dunked in fresh new design elements, these shoes make it pretty obvious which team you’re rooting for. The baseball inspired aesthetics carry over even into the sockliners, splashed with favorite city nicknames. After all, repping your home pride shouldn’t only be left up to your tees anymore – let these shoes do some of that work now too.
The Cali City Pack will be landing at select Foot Locker stores and Footlocker.com/PUMA for $65 on July 18th. If you’d like to try these shoes out in person – please feel free to let me know which city you’d like to rep.
Best,
Woo
Boston College Korean Student Association President | May 2013 - May 2014
Boston College Korean Student Association Media Chair | May 2011 - May 2012
Boston College Student Programs Office Marketing Intern | September 2012 - May 2014
Boston College Asian Caucus Freshman Welcome Packet | 2012
Boston College Asian Caucus Media Chair | September - December 2012
Heights Article: "Momentum Award: Eric Nam"
by Woogeon Kim | Heights Editor
Published: Thursday, July 7, 2011
Despite the bleak atmosphere, already two hours before the doors were scheduled to open, John Hancock Hall was already slowly being wrapped by a string of people. The gravity was palpable, and it was obvious in the atmosphere that something of importance was under way.
Inside, Eric Nam, A&S '11, diligently finalized preparations for the first ever Kollaboration Boston, an Asian-American talent show founded with the mission to empower through entertainment and media. Witnessing the scale of the event alone, it would be impossible to come to the conclusion that a college senior had singlehandedly brought the Kollaboration enterprise to the city of Boston.
Although Eric himself seems to be physically incapable of any type of boasting, the fact of the matter is that Eric alone sought out Kollaboration to come to Boston and created a city-wide show attended by 1,100 people, unified for one night under a single mission. The fact that the venue was sold out is a testament to the success of the event.
There is a clam, deliberate air to Eric that immediately inspired those around him into being more confident and comfortable with themselves. Despite the fact that the interview was for him, he was the one who immediately started off with the questions. Eric Nam has a vested interested in the lives of others.
Robert Capalbo, associate director of development and founder of the Shaw Leadership Program, best describes Eric as one who "has an air about him that instills confidence."
Capalbo continued, saying "I think it's because he treats everyone as an equal. He accepts everyone for who they are and that's rare."
From talking to Eric, however, one would never get a really accurate understanding of the significance of Kollaboration. Perhaps what can best exemplify the significance is
the fact that Kollaboration LA can be credited for jumpstarting the now successful career of the musical group, Far East Movement. For Eric, bringing Kollaboration to
Boston made perfect sense.
"Growing up in Atlanta there was a good amount of Asian Americans but there was nothing that really pulled the community together. And as I left for college, that's when Kollaboration Atlanta started, so I just missed it. I asked myself, why isn't there one in Boston? There's so much talent and so much diversity. So I got into contact with Kollaboration Atlanta and then they put me into contact with LA and they basically told me okay, go for it."
After the approval was granted, Erica basically found himself spearheading the project alone. The prospect of creating and implementing a city-wide show for 1,100 people with the extensive support of large institutions would be intimidating for most, but for Eric, he felt comfortable taking charge of the project. "I didn't want to ask the school for help because I understood that this had the potential to be something that could be for all the schools in Boston, as it should be."
So with a team of 32, mostly college students, Eric undertook the daunting project that became a defining chapter of his senior year. Eventually securing 18 corporate sponsors, Kollaboration Boston successfully became a production large enough to honor the admirable mission it was championing: the empowerment of talented Asian Americans through the use of diverse entertainment, breaking down racial stereotypes perpetuated by Asian American's themselves as well as the dominant media groups.
Indeed the inspiration to bring this show to his own college city stemmed from personal grief and struggles that he faced as an Asian American passionate about dance and music. "I was frustrated because I know that the talent is there, but the dominant culture doesn't provide an environment where Asian Americans have a viable option to showcase their talent."
With this knowledge of the cultural climate in mind, it then becomes obvious that Eric was the most appropriate individual to establish Kollaboration in Boston because he lives by the mantra of sorts that one should never define oneself by the boundaries or definitions constructed by others. He hates the phrase, but he himself had to admit that he has an apparent "passion for life." That passion is evidenced by his extensive achievements: a member of the Shaw Leadership Program, UGBC cabinet in his sophomore year, an intern at Deloitte Consulting his junior year, studying abroad in Beijing, and found BCSWAG.
Heights Article: "Lee Recounts Captivity"
by Woogeon Kim | Heights Editor
Published: Monday, February 21, 2011
Euna Lee, an American journalist and former detainee in North Korea, shared her experience with the Boston College community last Thursday.
In March 2009, Lee, along with fellow journalist Laura Ling, was arrested at the North Korea-China border and detained in North Korea for 140 days under charges of illegally entering the country. Lee and Ling were only pardoned by the North Korean government after former U.S. President Bill Clinton paid a visit to the country on their behalf.
This was Lee's first visit to a college campus on the East Coast to give a talk on her experience. The event drew a crowd of around 200 people and was sponsored by the UGBC, the Korean Student Association, Asian Caucus, and Asian Christian Fellowship and hosted by Hearts 4 North Korea.
Lee deliberately avoided talking about the politics of the highly charged situation surrounding North Korea.
"There might be some of you who are here tonight to hear what happened to me in North Korea, but I am here to talk about something of greater importance than my 140 days in North Korea," she said.
Instead, she said that she wanted to talk about "the people and their struggles." This was appropriate in the sense that this event was occurring as part of Global Justice Week, which featured events such as a Global Justice Fair and screenings of the documentaries Dreaming Big and 9500 Liberty.
Commenting on the significance of the event for students, Samuel Cho co-director of H4NK and LSOE '13 said, "It was truly an honor to hear Euna Lee share part of her testimony with us. It is my hope that students will be inspired, empowered, and take action on behalf of her courage and her heart for the marginalized people of North Korea."
Lee made it clear through the content of her speech that she holds no bitterness toward the North Korean people. Instead, she adopted a positive attitude toward the situation, especially in light of her capture less than two years ago.
Lee avoided the typical combative stance and instead decided to focus on the fundamental global deficit of compassion. "As Americans, we sometimes act like we are better than others, but that's not it at all," Lee said.
She encouraged the large crowd to attempt to affect positive change on an international level through compassion and understanding rather than the use of force.
Boston College Heights Newspaper Editor | January 2011 - June 2012
Boston College Undergraduate Government Creative Director | September 2012 - May 2013