#callie schweitzer

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Worth checking out these handy tips shared at ONA14.

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6 tips for using Twitter like a professional

6 tips for using Twitter like a professional

Twitter has been with us for almost a decade, yet we remain amazed at the things people tweet about. Personal beliefs. Private conversations. Elicit behavior. Groundless criticism. Uneducated perspective. Even public relations people, journalists and other professional communicators are guilty of excess and irresponsibility in their tweets. Of course, plenty of twitterers in these fields set…

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Two Minute Takeaway: Raising Your Hand to Opportunities (by Online News Association)

Callie Schweitzer, Director of Digital Innovation at TIME, offers advice for getting ahead at work: always be willing to help out.

This video was created at the Online News Association's 2013 Conference and Awards. See more videos from ONA13. For more information about ONA13, visit http://ona13.journalists.org.

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Callie Schweitzer (known as @cschweitz on Twitter) came to visit Studio 20 on October 1.

She's the Director of Digital Innovation at TIME, and worked previously as Director of Marketing and Communications at Vox Media, and Deputy Publisher at Talking Points Memo. In 2012, Callie was listed as one of Forbes' 30 Under 30, and earlier this year Business Insider named her one of the 30 Important Women Under 30 In Tech.

Sparky, fun, and personable, Callie dispensed a stream of wit and wisdom to students, much of it gleaned through her past experiences working at the interaction where news and audience development meet. Some quotes from the conversation:

"I have a habit of creating jobs for myself."

"The best journalists are marketers."

"I get so many ideas on things from Twitter."

"Suggest an alternative and how you're two steps ahead - that's golden."

Professor Jay Rosen was interviewed by Callie in 2010. Last night, the tables were turned as Rosen discussed ideas around innovation (and a bit of politics too), with the final takeaway being: Figure out what needs to be done and do it, regardless of whether it fits with the "image" you have of yourself and your position. He said that Schweitzer had taken that approach in her previous jobs and that's what led to her present position at Time.

Callie had a single response: I'm a fixer.

That, right there, is the encapsulation of what we do at Studio 20. We're fixers.

[muckrack]

#HowtoPitchaJournalist with Time's Callie Schweitzer

It's that time again! Our next How To Pitch a Journalist class is next Thursday, and it'll be one for the books, or rather, the web. Callie Schweitzer will be hosting our event, and she's sure to give a lot of great insights on best pitching practices. 

If you're easily intimidated by impressive up-and-comers, read no further. She was just hired as Time's new director of digital innovation, and most recently worked as the director of marketing and communications at Vox Media, which encompasses the Verge, Polygon, and SBNation. Before that, she was Deputy Publisher at Talking Points Memo.

Yet, somehow in her busy schedule she finds time to guest write for publications like the New York Times and Mashable. Callie's Twitter feed was voted one of the best by Time earlier this year, and she boasts an astounding 40,000+ followers on the social media site. She's been featured on panels, and was included on Business Insider's 30 Important Women under 30 in Tech.

If this hasn't convinced you enough that Callie is going to be a rockstar host, then I guess you'll have to come by our How to Pitch a Journalist class and find out for yourself.

-BVB