A Cameetah...! (wk 10)
Another car ad that I found really intriguing came from Kia. The first thing I saw on this ad was the camel with cheetah fur; definitely, unexpected. At first I was confused as to what they were tyring to say, but then reading the short caption on the bottom “Fast and Fuel efficient.” This message is credible; we all know cheetahs are fast and camels can store water for days and are able to live in desert conditions. Comparing the new forte to this hybrid of animals also relates to their tagline, “the first of its kind.” Reflecting on the physical elements of this design the black illustrates a very professional, clean, and efficient design complementing the car itself. Overall, this is a really powerful and captivating design.