Adidas Welcomes Actress Camila Mendes to Its Running Team
Adidas proudly welcomes Brazilian-American actress, producer, and entrepreneur Camila Mendes to its running family. This partnership highlights a shared belief that running is for everyone—less about competition and more about community, self-care, and fun.
Patrick Nava, VP of Product, Running & Credibility Sports at Adidas Running, expressed excitement about the collaboration:
“At Adidas, we understand that every runner has a unique and personal relationship with the sport, and that’s what makes running so special. As someone who embodies the belief that running is for everyone, we are delighted to partner with Camila. We hope that having someone like her as a relatable role model, openly sharing her own complicated relationship with running, will inspire runners to keep lacing up and enjoying whatever running means to them.”
Camila will be featured in multiple Adidas campaigns throughout the year, beginning with the launch of the Supernova Rise 2—Adidas’ latest comfort-focused running shoe. Speaking about her role in the campaign, Camila shared:
“Although I’ve always been physically active, running became a key part of my workout routine while training for my latest role. But I’ll openly admit that running isn’t always easy, and I haven’t always seen myself as a runner. I know I’m not alone in that feeling. It’s okay to have a complicated relationship with running—many people do. By embracing both the challenges and the progress, I hope to encourage others to feel more confident in their own journey and enjoy whatever running means to them. I’m honored to join the Adidas running family. They truly took the time to understand my relationship with running, and together we’ve created a campaign that’s filled with humor, honesty, and authenticity. I can’t wait to see it come to life.”
Camila will debut in the newest colorways of the Supernova Rise 2, designed to enhance everyday running comfort. The shoes will be available for purchase starting March 7th.
Stay tuned for more exciting Adidas stories with Camila Mendes as she embraces the journey of running—on her own terms.
