This is a complimentary sample of Butterfinger through Send Me a Sample. Send me a sample is a program on Amazon Alexa or Google Voice. You need to create an account on the send me a sample website first. From there you can check what samples are available for your region. You order via Alexa or Ask Google. This one was a pleasant surprise. I previously received a campaign out of stock notification. I wasn't expecting to receive a sample. I love chocolate. This is very exciting for me. I noticed this formula isn't as sweet but sticks to my teeth more than the previous formula. Personally, I enjoy both the old and new versions of this chocolate but can see the appeal of the old version. It would benefit the company to bring back the old formula as "Butterfinger Classic" for example for those who prefer it over their "Better Butterfinger" bar.