#capemaclear

[fareedmuhammad-homeworth]

@mehreenfareedrealtor #capemaclear #malawi #malawi🇲🇼southafrica🇿🇦 #malawi🇲🇼 #malawilake #lakemalawi #malawiancouple #couplegoal #couplegoals #lake #lakeworth #malawitiktok #malawiantiktok (at Cape Maclear) https://www.instagram.com/p/ChQXDCkqEEN/?igshid=NGJjMDIxMWI=

[hacktourism]

#CapeMaclear Social Media Strategy notes

The #HACKTOURISM Social Media Strategy Workshop held in Cape Maclear on Lake Malawi in the beginning of March 2019 was a massive success, and the social media marketing that is being created from this session with the managers, owners and guide from the region is making this go global.

We started off with a great stat and quote:

More than 90% of travel decisions are being made online.

UNWTO

01_ Start with a Simple Social Strategy Social Media Marketing and Social Media Strategy is all the buzz today. There's a difference in a Strategy and a Marketing Plan or Campaign. The Strategy needs to be simple, easy to understand and easy to share - it also needs to be simple to follow.

Destination Marketing, Brand Marketing and Experiential Marketing are also very different disciplines and are often used interchangeably when in fact they are totally different and need to address very specific outcomes. #CapeMaclear needs a simple Social Strategy that can be used and understood by the Lodge Owners, Lodge Managers and Tour Guides - so that everyone understands the purpose and benefit of working a single simple strategy for the region that drives awareness and increases demand - creating awareness about what Cape Maclear should be known for, and demand for people to want to come and experience Cape Maclear as it is like nowhere else on earth.

That's the simple goal for everyone to agree to and work towards. It also goes without saying that Tourism benefits everyone in Cape Maclear, so everyone needs to work to promote Cape Maclear together.

02_Hashtags Everyone uses hashtags in their social media posts - we need to be smart about which ones are being used already to be able to take advantage of the social media share of voice already out there - we also need to join the conversations already out there to add our Cape Maclear narrative to the conversation. Hashtags cross the platforms - from Facebook, Twitter, Instagram, Google, Youtube and Pinterest - all the social media platforms use hashtags, and users are creating them all of the time - so we need to establish a few key hashtags to use in all of the Cape Maclear posts and conversation.#LakeMalawi #CapeMaclear #TravelMalawi #LoveMalawi #TravelAfrica #Tourism

We agreed to always include the top 3 hashtags in the posts going forward as part of the Simple Social Strategy: #CapeMaclear #LakeMalawi #LoveMalawi

03_Social Media Content Today social media content across all of the social platforms are not just limited to images or photos and captions. Reviews, videos, photos, blog posts, listings and stickers are all part of the content people are posting and searching for. We need to use these content pieces to create eye-catching content that does two key things: 1 Stop the Scroll 2 Make me want to go

To do this successfully, we need to coordinate, curate and create the correct content that puts Cape Maclear on the map - driving the awareness and demand - this is only successful when we manage to capture the dream and the experience.

Facts don't sell the experience or the dream or the destination - feelings and experiences do - we need to tell the Cape Maclear story using these languages to be able to capture the Cape Maclear story and share it. We need to make sure that we stick to the story and tell the story of Cape Maclear. We defined what we thought everyone wanted Cape Maclear to be known for - we also looked at what travelers and users shared about Cape Maclear. We discovered that there are three main story themes - beach and village, and then the place.

We defined the key areas that these story themes came to life, and we discussed what they would mean for everyone in the room, and how we would create, curate and coordinate the content between us. We started to come up with a Content Calendar or Content Plan to address these and to make the content consistent and predictable. We want to try to stick to a plan where we all create and post and comment on similar themes on the same days of the week.

04_Social Media Tools We need tools to help us plan and coordinate, comment and schedule. Hootsuite was identified as one of the best tools to use to schedule content, post, and comment across all social media networks, and measure the posts and content that work best to improve what we do and how we do it. TweetReach is also a great tool we demonstrated that measures the hashtags, users and content across Twitter. Google Analytics is also a great tool to track traffic from social media platforms to your website. The data and insights can be used to improve your online marketing and also to better understand your audeinces. Native reporting from Facebook, Twitter, Instagram, and Youtube also give very accurate insights and information on how well your content is performing.

We decided that we would share some of the weekly and monthly reports to be able to learn and discover which content and platforms are working best for Cape Maclear.

05_Support We also discussed what needed to happen after the workshop and event. We agreed that using WhatsApp and Email would be best to share great content, stories, news and events between the team - to make sure that everyone would be able to access and respond to opportunities and posts and comments in a coordinated way. Elizabeth would share the notes and also be available to assist and support the team after the #HACKTOURISM session to enable the needed growth and support. Following the #HACKTOURISM hashtag and accessing the hacktourism.tumblr.com blog would also be useful to get more access to tools and techniques to use and apply in growing the #CapeMaclear campaign.

Malawi and Cape Maclear has had such a huge impact on me (William Price) during the recent #HACKTOURISM project thanks to GIZ and Particip - looking forward to seeing more and going back to understand how social media marketing has impacted the local economy of the region positively.

[misslatifoils]

P O P - O F - C O L O U R 💖 Bit of a theme with me today if you also follow my other Insta acct... this was taken in Cape Maclear in Malawi in 2015. Makes you want to sit on that bench and watch the world go by. I think I need a holiday! . . . . #lovemalawi #capemaclear #lakemalawi #travelbug #itchyfeet #solotraveller #popofcolour #humpday #brighteningupyourfeed #traveller #holidayinspo #hothothot #travelafrica #africa #thebestcontinent #warmheartofafrica https://www.instagram.com/p/BtRMt5Ln3P2/?utm_source=ig_tumblr_share&igshid=1v6bcajq94x3l

[wwolfrider]

#capemaclear in #malawi and the #gorgeous #sunset (at Cape Maclear) https://www.instagram.com/p/BoDiXANHfvv/?utm_source=ig_tumblr_share&igshid=1wo5bsd29lhye

[wwolfrider]

#sensational #sunset in #capemaclear #malawi Whether it’s a #party at the #weekend (or midweek) there’s never a reason not to visit the very first #malawian tourist destination. We organise trips to the #cape as part of longer #safaris to other #wilderness areas and #nationalparks Why not throw in some #kayaking #scubadiving #fishing or #hiking as part of the trip? (at Cape Maclear) https://www.instagram.com/p/Bnc7_QeHUzv/?utm_source=ig_tumblr_share&igshid=ueb6p6n1jyy

[safansposts-blog]

Appreciate small moments of happiness, for they are so important #sunset🌅 #africanart #lake #malawicichlids #lakemalawi #capemaclear #mangochi #beautifull #colorful #salima #peaceandlove #silent #vacation🌴 #naturelovers #privatebeach #wonderfulday #beautifuldestinations (at Cape Maclear)

[pinkydrew]

Flinging some shakas with our sunset cruise skipper. Thanks @linzdrew for the 📷. #lakemalawi #capemaclear #scenic #swim #sunset #cruise #boat #island #paradise #travel #yeaweoutthere #igers #malawi #africa (at Cape Maclear)

[jamierockersworld]

My favorite colour? Sunset 🌅 . . . . 📷 @tourientexpress | #sunset #goldenhour #capemaclear #travelholic #malawi #lakemalawi #visitmalawi #pumulani #dhowcruise #femmetravel #wearetravelgirls #ukblogger #tbloggersuk #travelingtheworld #uktravelblogger #travelwithintention (at Cape Maclear)