Unless you’ve got a Ferrari, Porsche, or other luxury or exotic car, cars are basically the same. Boring! There’s no excitement for the vast majority of us driving a standard sedan, van, or SUV. No excitement, no personality; just boring!
Look around the next time that you are stuck in rush hour traffic, or the next time your car is parked in the army-like rows at the mall. Your basic Toyota Corolla probably looks exactly the same as the one stuck next to you. Isn’t it hard to identify your Mazda 3 in the sea of cars parked around it? They all look pretty much the same; and they say nothing about the person sitting behind the wheel.
We strive to stand out in every aspect of our lives. There are plenty of opportunities to personalise just about anything: the way we dress, the music we jam to, our phone cases. For example, you can design your own one-of-a-kind pair of shoes by Nike, use Spotify to build your favorite music playlist, choose award winning t-shirt art at Threadless, and even order a custom-made cereal mix for your personal breakfast. We spend so much time in our cars, why not have an easy option for customisation and personal preferences on our vehicles?
Here’s a quick analysis of why we don’t customise our cars:
Car makers are extremely limited in the customisation options that they are able to offer due to their scale of economy.
Most of the after-market solutions target a specific crowd of car enthusiasts; neglecting diversity in design.
People are afraid of harming their cars with unknown materials that may affect their car value.Most of the existing solutions require professional help in the application which significantly increases its cost.
Being a design lover, and an engineer, I felt frustrated about the situation. There is a lack of suitable options for the average person to personalise their car. I see a huge opportunity here to make a significant impact for those wanting to dress up their cars. Even with whatever challenges lie ahead, I can’t wait to bring StickOut to the people; and I’m even more excited to see the future of personalised cars on the road!