... As I grew to be an old man I began to drink Campari. It is above all an old person’s drink, although they would have you believe otherwise. Who better to appreciate a moment of sweetness followed by the bitter herbs of death? But perhaps the great genius of Campari is in its colour. If it were green, or yellow, or even blue, its bitterness would seem intolerable, merely poisonous, but instead, it is refreshing, stimulating, a cheerful memento mori.
Campari is carmine, a bright, almost lurid red that once came from crushed beetles. Look at it carefully; it seems to shift and glow, like a jewel. During my first enthusiasm, I made a small, unsuccessful joke about drinking 'Campari Burana'. No one understood...
text source: chróma magazine
Distrattamente mise il Bitter Campari in testa, 1928. (He Distractedly put the Bitter Campari on His Head). Ink on Paper.
thnx this isn’t happiness for image source: The Art of Campari - Creative Boom