#cashback app development

[skillbabu]

How to build a cash back app like cash karo or rakuten in 2025: full development guide

In 2025, cash back apps like Cash Karo and Rakuten continue to thrive as users seek smart ways to save while shopping. This guide walks startup founders and entrepreneurs through building a cash back app step-by-step covering the business model, niche selection, must-have features, affiliate integrations, tech stack, UI/UX tips, cost breakdown, and marketing strategies.

 Introduction: why best cashback apps are still booming in 2025

Imagine getting paid just for shopping sounds like a dream, right? Cash back apps like Cash Karo, Rakuten, and best Cash back have made this possible. As digital commerce continues to explode in 2025, these platforms are winning user trust by giving something extra cash back on purchases.

The good news? This model isn’t just effective, it's also replicable.

If you're a startup founder or entrepreneur looking to build a cashback app like Cash Karo or clone Rakuten's model, this detailed guide will walk you through every step from idea to launch.

What is a cash back app?

A cash back app rewards users with a percentage of money back when they shop through partner brands. These apps work by leveraging affiliate marketing and commission-based business models, offering a win-win for users, brands and app owners.

Example:

A user shops via your app at Amazon → Amazon pays you a commission → You share a part of it back with the user as cashback.

Step-by-Step Guide to Building a Cashback App Like CashKaro or Rakuten

 Step 1: Define your business model

There are three core monetization options for cashback apps:

Affiliate Partnerships (Amazon, Flipkart, Myntra)

Paid Brand Promotions

Subscription for Premium Cashback Deals

Tip: Start with affiliate integration. It’s the easiest and most scalable option.

 Step 2: Choose Your Niche (optional but powerful)

While Rakuten is broad, niche cashback apps have also gained traction:

Grocery Cashback Apps (e.g., Ibotta)

Fashion Only Apps

Local Services Cashback

Going niche = lower competition + higher retention.

 Step 3: Key Features to Include

Here are must-have features that every cashback app like CashKaro or Rakuten should offer:

👤 For Users:

Easy Sign-up/Login

Partnered Store List

Cashback % for Each Brand

Live Cashback Tracking

Withdrawal via UPI/Bank/Wallet

Referral Program

 For Admin:

Partner Management

Commission Settings

User Management

Cashback Payout Reports

CMS for Offers & Banners

Bonus:

Push Notifications for Offers

Cashback Tier Levels (Gamification)

Live Chat Support

 Step 4: Cashback tracking and affiliate integration

This is the heart of your app.

 How It Works:

Use affiliate tracking links with unique user IDs.

Partner with affiliate networks like Commission Junction, Admitad, or Impact.

Track conversions via Postback URLs or Cookies.

Tools/API Providers:

Trackier

HasOffers

PartnerStack

 Step 5: Choose the Right Tech Stack

 Frontend:

Flutter or React Native (for cross-platform apps)

Swift/Kotlin (for native apps)

 Backend:

Node.js or Django

Firebase or AWS for real-time data

PostgreSQL or MongoDB for storage

 APIs:

Razorpay/Stripe for payouts

Twilio for OTP/login

Google Analytics + Firebase for tracking

 Step 6: UI/UX Design Strategy

Make it user-first. Cashback users care about:

Clear offer visibility

Fast tracking

Simple redemption

Pro Tip: Study apps like CashKaro & Rakuten and note how clean and intuitive their flows are. Mimic what's working.

 Step 7: MVP or Full-Scale App?

If you're bootstrapped, go MVP:

Core features only

Single affiliate network

Manual cashback approval

Scale later with:

Auto cashbacks

Tiered rewards

Multiple affiliates

 Marketing strategy for launch

Here’s how top cashback apps grow:

Influencer Marketing: Especially effective for finance, shopping, or deal-hunting influencers.

Referral Bonuses: Give ₹50-₹100 for every new user.

SEO + Blog: Create content around “best cashback deals,” “how to save money online,” etc.

App Store Optimization (ASO)

 Legal & Compliance Checklist

Partner agreements with affiliate networks.

Terms & Privacy Policy.

GDPR/CCPA compliance if targeting global users.

RBI-complaint payout gateways.

Final Thoughts: Your Next Steps

Building a cashback app like CashKaro or Rakuten isn’t just possible, it's practical. With the right tech partner, strategy, and vision, you can launch an app that not only earns but adds real value to your users.

 Ready to build Your Cashback App?

Whether you're starting small or planning to disrupt the cashback space, our team can help you design, develop, and launch a Rakuten-style cashback app tailored to your business.

[deorwineinfotech]

Cashback App Development Like Cashkaro – Features, Benefits, and Cost

The cashback industry is witnessing remarkable progress, with expectations to reach over $384.87 billion by 2029 at a CAGR of 12.3% during the period. This trend is not just a passing phase; consumers are drawn to the idea of earning money back on their purchases. Platforms like CashKaro have set a benchmark in this domain, providing users with incentives that enhance customer loyalty and drive sales for businesses. If you want to  develop a cashback app like CashKaro? It's essential to understand the benefits, key features, and associated costs involved in the development process.

Benefits of Developing a Cashback App

Increased Revenue Streams for Businesses

Creating a cashback app can open new revenue avenues for businesses. Partnering with multiple retailers to increase sales Business as well as customer loyalty. For example, a leading e-commerce platform partnered with Cashkaro and registered a 30% rise in sales in months. This shows how great the money can be.

Enhanced Customer Engagement and Retention

Cashback apps reward users with money back on purchases, which keeps them engaged. Studies indicate that customers utilizing cashback services demonstrate a 20%  solid higher retention compared to customers who do not use cashback services. This means that cashback apps are more than just attractive — they are a vital process of any business that wants to forge long-term customer relationships.

Competitive Advantage in a Growing Market

The cashback app market is competitive but offers opportunities for differentiation. Unique features or targeted marketing strategies can help capture market share. With the market growing rapidly, now is the right time to enter the cashback space.

Essential Features of a Successful Cashback App

User-Friendly Interface and Navigation

A cashback app must be easy to navigate. Users should find it simple to locate offers and access their accounts. Apps like Honey are praised for their clear layouts and seamless user experience, making them favorites among consumers.

Comprehensive Merchant Network and Offers

A broad merchant network is vital. The more merchants available, the more attractive the app becomes. For example, Rakuten provides users with numerous cashback opportunities by partnering with thousands of retailers, making it a go-to choice for users.

Secure Payment Gateway and Transaction Tracking

Security is paramount. Implementing a secure payment gateway and offering transparent transaction tracking builds user trust. Compliance with standards like PCI DSS ensures that transactions are safe, protecting users' sensitive information.

Robust Customer Support and Communication

Excellent customer support can set an app apart. Providing various communication channels like live chat, email, and social media makes it easier for users to get help when they need it. Quick response times can greatly enhance user satisfaction.

Technology Stack and Development Process

Choosing the Right Technology

Selecting the right technology for app development is crucial. Frameworks like React Native or Flutter allow for cross-platform development, saving time and money. Native development offers performance advantages but increases costs. Evaluating the pros and cons of each option is essential.

Development Stages and Timelines

Developing a cashback app typically involves several key stages:

Planning

Design

Development

Testing

Deployment

A realistic timeline for these stages ranges from three to six months, depending on the app's complexity.

Testing and Quality Assurance

Quality assurance ensures that the app works correctly and meets user expectations. Employing testing methodologies such as unit testing, integration testing, and user acceptance testing can significantly improve the app's quality before launch.

Cost of Developing a Cashback App

Factors Affecting Development Costs

Several factors influence the overall cost of app development:

Features and functionalities

Platform choice (iOS, Android, both)

Team size and location

Design complexity

Costs can range from $15,000 to over $100,000 based on these factors.

Cost Breakdown: Development, Design, Marketing

Here's a basic cost breakdown for developing a cashback app:

Development: 50% of total cost

Design: 20% of total cost

Marketing: 30% of total cost

For instance, if the total cost is $50,000, development would be around $25,000, design at $10,000, and marketing at $15,000.

Post-Launch Maintenance and Support Costs

Ongoing expenses are a part of running a cashback app. These include server maintenance, regular updates, and customer support. Budgeting around 15-20% of the initial development cost annually for maintenance is a smart approach.

Conclusion: Unlocking the Potential of the Cashback Market

Developing a cashback app comes with its advantages – they may be revenue-generating and boost customer interaction and competitiveness. A simple design combined with niche focused features, social sharing should ensure entrepreneurs build a great platform. By focusing on essential features like a user-friendly interface and security, entrepreneurs can create a successful platform. With a booming cashback industry, now is the perfect time to invest in a cashback app. Start planning today to secure your place in this lucrative market. If this is a path you are thinking of going down, begin to prepare now so you can take advantage of what lies ahead.

Deorwine Infotech has expertise in on-demand app development, and we provide end-to-end on-demand solutions according to your business needs. With a vast experience in creating cashback applications with unique features, seamless UI/UX, secure affiliate networks, and payment gateway integration. We do know on-demand industry dynamic demands and we do build very scalable and robust solutions to keep you competitive in the market.

For more info visit us: https://deorwine.com/blog/cashback-app-development-like-cashkaro-features-costs/

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[nebulaziya]

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[nebulaziya]

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[nebulaziya]

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Corona Virus Outbreak - Significance of eCommerce Platform

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