#cashbasedpractice

[joelekm]

Zac Cohen – Cash-Based, Sales, Leadership | The Truth About Building a Cash-Based Practice

"Just watched this—Zac breaks down what it really takes to build a successful cash-based practice."

[rondanelson]

How to Raise Your Prices as a Wellness Practitioner

4 views Mar 17, 2026 The Clinical Entrepreneur Podcast

Most wellness practitioners know their prices are too low. Here's what's actually keeping them there.

If you've been putting off raising your rates in your cash-based practice - this is the episode that's going to tell you why. Not the surface reasons. The real ones. The quiet fears that sit underneath your fee schedule and make decisions on your behalf without you realizing it.

In this episode I'm walking through:

The #1 reason wellness practitioners keep their prices too low (and it has nothing to do with the market)

Why "I just need one more certification" is keeping you stuck - not prepared

The difference between pricing for your time vs. pricing for the outcome your patients actually get

Exactly what to say when you raise your rates – and what to avoid at all costs

Why keeping your prices too low is doing a disservice to the patients you care most about

Whether you're a functional medicine practitioner, acupuncturist, chiropractor, health coach, or any kind of cash-based wellness provider - if you haven't raised your rates in longer than you'd like to admit, this one's for you.

Tired of trying to figure out the business side of your practice alone? Join Clinical Business Academy - where practitioners just like you are discovering how to implement the systems and strategies needed to grow successful wellness practices. Schedule your Practice Strategy call by going to rondanelson.com/practicestrategy