We have already introduced PlanRadar as our client, but the work that has been going on for months is paying off slowly, and the Hungarian construction market is becoming more and more familiar with this special software, which can reduce the time spent on administration, avoid slippages and reduce accrued costs. How can an internationally known company that does not yet have local customers be introduced to the public consciousness?
The answer lies in foreign examples and hot topics.
PlanRadar has so far been chosen by more than 8,000 customers in 45 countries around the world and is currently used in about 25,000 running construction investments. Thus, it can be said that this is an internationally known and popular software, which can be of great help to Hungarian investors as well, so we focused our press communication on presenting already successful projects and highlighting the user experience.
In our strategy, we focused on continuous and quality communication; In the introductory phase, we presented the basic features and benefits of the product through international examples such as Zencontrol, which helped those interested learn how an Australian-owned company has reduced with help of PlanRadar the time to be spent to documentation.
In the second phase of our communication strategy, we positioned PlanRadar as one of the essential innovations in the construction industry. We have demonstrated how the Caverion Group, an international group of companies with more than 16,000 employees across Europe and offering construction services and building services solutions, has implemented full digitization using PlanRadar. We considered it important to not only tell these stories in the press communication, but also to sound the users, so in our announcements those interested in Hungarian construction news could read several opinions from the pens of company executives.
In both stages, we considered it important to be connected to current research, so we prepared our press releases for our client based on among other things, the researches of ÉVOSZ.
The starting point for communication in the third phase is to connect with hot topics, thus positioning PlanRadart as a construction expert. We searched for current “hot topics”, such as the Builder-5 tender, the aim of which is to help the actors of the sector to improve their efficiency and productivity with non-refundable support, thus promoting the digitization of domestic companies. In this case, too, we have shown, through an international - Croatian - example, the extent to which the neighboring countries are already ahead of us.
We also connected to the 2021 forecasts of the Construction Market Forecast 2021-2024 research, and most recently managed to introduce PlanRadar as a solution that provides an almost unique service in the market, which can be a great help for Hungarian entrepreneurs to eliminate a major obstacle. As there is a very large number of foreign workers in the domestic construction industry, it is important that a situation similar to the “Babel turmoil” does not occur on construction sites. PlanRadar helps with this, one of the useful functions of which is that it can be used in several languages, including Hungarian, English, German, Ukrainian and Russian, so that those involved in construction do not have any problems navigating the software.
PlanRadar provides us with tasks that require serious challenges and exciting strategic thinking, thank you for your trust.
