In order to be Sephora CBD compliant, beauty brands must first qualify under the Clean at Sephora standard, which the company created in May 2018, said Cindy Deily, vp of skin-care merchandising at Sephora. Last year, the company instituted stricter standards for its Clean program, ensuring that products are free from over 50 ingredients versus 13 at launch. Beyond that, CBD beauty products must contain full or broad spectrum CBD, said CBD must be grown domestically, all products must be triple tested by a third party and a certificate of analysis that verifies CBD content must be made available, so that label claims match ingredients. After launching its first CBD brand in stores last July with Lord Jones, Sephora only recently added Saint Jane and Flora + Bast to its national slate. New brand Prima, which launched DTC last June, will be the fourth beauty brand to anchor Sephora’s CBD assortment in 170-plus stores. Do you think that only big brands will be able to get in or will they look for small niche specific brands? Sources: https://www.glossy.co/beauty/sephora-leads-cbd-standardization #sephora #cbdskinproducts #skincareproducts #skincareroutine #cbd #cbdoil #cbdhow #cbdreviews #cbdregulations #beauty #beautyproducts #cbdbeauty #cbdbeautyproducts #cbdbeautymovement #cbdskincare #cbdskin #hempproducts #hempcbd #hemp #hempoil #cbdcommunity #hempcommunity (at Santa Monica, California) https://www.instagram.com/p/B9Frjb3h3ts/?igshid=2da8nlpiwgkg